่ฆ่ด่ ใฎๅๅใฏใๅใใฉใใใใฉใผใ ใง่ฉฑ้กใฎใณใณใใณใใฎใชใชใผในใซ่ฟฝ้ใใฆใใใ
ๅในใใชใผใใณใฐใปใใฉใใใใฉใผใ ใซใใใๆณจ็ฎใณใณใใณใใฎๅฝฑ้ฟใฏใ7ๆใจ8ๆใปใฉ้ก่ใซใชใฃใใใจใฏใชใใ8ๆใฎในใใชใผใใณใฐๅฉ็จ็ท้กใฏใใฌใๅฉ็จ็ท้กใฎ35๏ผ ใๅ ใใใพใใใ่จ้ฒใๆดๆฐใใใใใใฉใใใใฉใผใ ้ใฎ่ฆ่ด่ ใจใณใฒใผใธใกใณใใฏใๅคง็ฉใณใณใใณใใใฉใใซใใใใซใใฃใฆๅคๅใๅงใใฆใใใ
On a year-over-year basis, streaming volume was up 22.6% compared with last August, while monthly usage was largely flat from July. At a platform level, audiences are going where the content is. In July, Netflixโs megahit ในใใฌใณใธใฃใผใปใทใณใฐใน inspired nearly 18 billion minutes of viewing. In August, that massive reaction subsided, contributing to 6.5% less usage and a 0.5-point loss in TV viewing share for the streamer. Comparatively, the much-anticipated debut of HBOโs House of The Dragon fueled a 13.7% increase in usage of HBO Max, resulting in a record 1.2% of TV time. Meanwhile, YouTube continued to grow its streaming stake, adding 2.8% in volume to tie Netflixโfor the first timeโto account for 7.6% of total TV usage. YouTube is also benefiting from its YouTube TV platform, which accounted for 11.9% of all YouTube viewing in August on the heels of a 14.9% increase in usage over July.
ใชใใขในใใชใผใใณใฐ๏ผvMVPDใMVPDใๆไพใใใฉใคใใใฌใใขใใชใฎ้ๅไฝ๏ผใฏใ8ๆใฎใใฌใๅฉ็จๅ จไฝใฎ4.2๏ผ ใๅ ใใใใชใใขในใใชใผใใณใฐใฎไพใจใใฆใฏใSling TVใCharter/SpectrumใHulu LiveใYouTubeTVใชใฉใใใใthe Gaugeใใชใใขในใใชใผใใณใฐใฎ่ฆ่ดใฏในใใชใผใใณใฐใฎใใฑใใซๅๆ ใใใใใใใฎใขใใชใ้ใใฆ่ฆ่ดใใใๆพ้ใพใใฏใฑใผใใซใฎใณใณใใณใใใใใใใฎใซใใดใชใผใซๅ ็ฎใใใใ
ๅใ ใฎในใใชใผใใณใฐใปใใฉใใใใฉใผใ ใฎๅๅใฏใใฆใใใ8ๆใฎใใฌใ็ทไฝฟ็จ้ใฏใใใใซๆธๅฐใใใๅฎ้ใๆพ้้จ้ใ ใใ1.6๏ผ ๅขใจใชใใใทใงใขใๅๆธใใใ็ทๅใใฉใจใใฃใ11๏ผ ๅขใในใใผใ๏ผNFLใใฌใทใผใบใณใใซใฌใใธใใใใใผใซใMLBใใฃใผใซใใปใชใใปใใชใผใ ใน๏ผใ3๏ผ ๅขใ ใฃใใ7ๆใใใฏ0.4๏ผ ๆธใจใชใฃใใใใฑใผใใซใฏใใฅใผใน่ฆ่ดใ13๏ผ ๅขใในใใผใใ27.4๏ผ ๅขใจใชใฃใใ
Broadcast and cable viewing remained largely consistent from July, but year-over-year data highlights viewership declines of 10.9% and 9.4%, respectively. Given what we know about TV viewing behavior, the August data may reflect the calm before the storm, given the arrival of a new TV season, a new season of the NFL and the race across the MLB to make it into the postseason. The September edition of the Gauge will be a great illustration of how viewers engage with all that everything on TV has to offer.
ๆนๆณ่ซใจใใใใ่ณชๅ
The Gauge ใๆพ้ใในใใชใผใใณใฐใใฑใผใใซใใใฎไปใฎใฝใผในใๅซใไธป่ฆใชใใฌใ้ ไฟกใใฉใใใใฉใผใ ใซใใใฆใๆถ่ฒป่ ใใฉใฎใใใซใณใณใใณใใซใขใฏใปในใใฆใใใใๆๆฌกใงใใฏใญๅๆใใใใฎใงใใใใพใใไธป่ฆใชๅๅฅในใใชใผใใณใฐ้ ไฟกไบๆฅญ่ ใฎๅ ่จณใๆฒ่ผใใฆใใใใใฃใผใ่ชไฝใฏใๅในใใชใผใใณใฐ้ ไฟกไบๆฅญ่ ใฎใซใใดใชใผๅฅใทใงใขใจใใฌใๅฉ็จๅ จไฝใฎใทใงใขใ็คบใใฆใใใ
The Gaugeใใฏใฉใฎใใใซใใฆไฝใใใใฎใ๏ผ
The Gauge ใใผใฟใฏใ2ใคใฎใใใซใใๅฅใ ใซๅ ้ๅนณๅใใใใใฎใงใใใใใใ็ตใฟๅใใใฆใฐใฉใใไฝๆใใฆใใใใใผใซใปใณใฎในใใชใผใใณใฐใใผใฟใฏใๅ จ็ฑณTVใใใซๅ ใฎStreaming MeterๅฏพๅฟTVไธๅธฏใฎใตใใปใใใซๅบใฅใใฆใใใใชใใขTVใฝใผใน๏ผๆพ้ใจใฑใผใใซ๏ผใจ็ทไฝฟ็จ้ใฏใใใผใซใปใณใฎTVใใใซๅ จไฝใฎ่ฆ่ดใซๅบใฅใใฆใใใ
ใในใฆใฎใใผใฟใฏใๅ่ฆ่ดใฝใผในใฎ็นๅฎใฎๆ้ใซๅบใฅใใฆใใใ5้ฑ้ใฎๆใ่กจใใใผใฟใซใฏใใใผใฟๆ้ไธญใฎ็ฌฌ1้ฑใใ็ฌฌ4้ฑใพใงใฎLive+7ใฎ็ตใฟๅใใใๅซใพใใใ(ๆณจ๏ผLive+7ใฏใใใฌใใฎใฉใคใ่ฆ่ดใจ7ๆฅๅพใพใงใฎ่ฆ่ดใๅซใใใฉใคใ๏ผ3ใฏใใใฌใ่ฆ่ด๏ผ3ๆฅๅพใพใงใฎ่ฆ่ดใๅซใ)ใ
ใใฎไปใใซใฏไฝใๅซใพใใใฎใ๏ผ
The Gaugeใใใฎไปใใซใฏใใใฎไปใฎใในใฆใฎใใฌใใๅซใพใใใใใใซใฏไธปใซใใใฎไปใฎใใฅใผใใณใฐ๏ผๆชๆธฌๅฎใฝใผใน๏ผใๆชๆธฌๅฎใฎใใใชใปใชใณใปใใใณใ๏ผVOD๏ผใใฑใผใใซใปใปใใใปใใใใปใใใฏใน็ต็ฑใฎในใใชใผใใณใฐใใฒใผใ ใใใฎไปใฎใใใคใน๏ผDVDๅ็๏ผใฎๅฉ็จใๅซใพใใใใฑใผใใซใปใใใใใใใใฏใน็ต็ฑใฎในใใชใผใใณใฐใฏใๅในใใชใผใใณใฐ้ ไฟกไบๆฅญ่ ใใฏใฌใธใใใใฆใใชใใใใใใใฎไปใใซๅซใพใใใใฑใผใใซใปใปใใใปใใใใปใใใฏใน็ต็ฑใฎในใใชใผใใณใฐใงใฏใๅในใใชใผใใณใฐ้ ไฟกไบๆฅญ่ ใใฏใฌใธใใใใใฆใใชใใใใใใใใฏใใใฎไปใใฎใซใใดใชใผใซๅซใพใใฆใใพใใ
ใใฎไปใฎในใใชใผใใณใฐใใซใฏไฝใๅซใพใใพใใ๏ผ
ใใฎไปใฎในใใชใผใใณใฐใใจใใฆ่จ่ผใใใฆใใในใใชใผใใณใฐใใฉใใใใฉใผใ ใซใฏใๅๅฅใซๅบๅใใใฆใใชใใใฌใใงใฎๅบๅธฏๅใใใชในใใชใผใใณใฐใๅซใพใใใ
ใชใใขในใใชใผใใณใฐใฏใฉใใซ่ฒข็ฎใใใฎใ๏ผ
ใชใใขในใใชใผใใณใฐ๏ผvMVPD/MVPDใขใใช๏ผใฏในใใชใผใใณใฐใฎใซใใดใชใผใซๅซใพใใ2022ๅนด8ๆใฎใใฌใๅ จไฝใฎ4.2%ใๅ ใใใใใใใฎใขใใชใ้ใใฆ่ฆ่ดใใใๆพ้ใใฑใผใใซใฎใณใณใใณใใใใใใใใฎใซใใดใชใผใซๅ ็ฎใใใใ
HuluใYouTubeใงใฎใฉใคใในใใชใผใใณใฐใๅซใพใใพใใ๏ผ
ใฏใใHuluใซใฏHulu Liveใงใฎ่ฆ่ดใๅซใพใใYouTubeใซใฏYouTube TVใงใฎ่ฆ่ดใๅซใพใใพใใ
ใจใณใณใผใใใใใฉใคใTVใๅฅๅใจใณใณใผใใใใใชใใขในใใชใผใใณใฐใฏใๆพ้ใจใฑใผใใซใฎไธกใฐใซใผใ๏ผใชใใขTV๏ผใซๅซใพใใใปใใในใใชใผใใณใฐใจใใฎไปใฎในใใชใผใใณใฐ๏ผHulu LiveใYoutube TVใใใฎไปใฎในใใชใผใใณใฐMVPD/vMVPDใขใใชใชใฉ๏ผใซใๅซใพใใใ(ๆณจ๏ผMVPD๏ผMultichannel Video Programming Distributor๏ผใฏใ่คๆฐใฎใใฌใใใฃใณใใซใๆไพใใใตใผใในใvMVPDใฏใไธป่ฆใช็ช็ตใใใใฏใผใฏใใใฉใคใปใณในใๅใใใชใใข๏ผใใฌใ๏ผใณใณใใณใใ้็ดใใในใฟใณใใขใญใณใฎใตใในใฏใชใใทใงใณๅฝขๅผใงใใใฑใผใธๅใใใใญใผใใใณใๆฅ็ถใฎใใใใใคในใใใขใฏใปในใงใใใใใซใใ้ ไฟกไบๆฅญ่ ใงใใ)
