2020 brought plenty of changes and challenges, but it has also pushed senior Australians, over 65 years old, to quickly embrace digital options for real-time updates to stay informed about COVID-19. In fact, Australians aged 65 and older are spending 81%1 more time consuming news online when compared to the same time last year. Keeping informed about hotspots, affected areas and support initiatives have been crucial for them to take the necessary precautions, and they have depended on online news sites to do so..
As the impacts of COVID-19 have evolved so fast, the need for real-time updates has resulted in senior Australians adopting mobile devices for convenience and regular updates. In 2020, Australians aged 65+ more than doubled (102%) the amount of time they spend reading news content via mobile devices.
パンデミックが終息する一方で、COVID-19が地域社会にどのような影響を与えたかをオーストラリア国民（ニールセンについて ）に伝える上で、地域密着型ニュースの役割はますます重要になっている。封鎖、営業制限、ホットスポットなど、州レベルだけでなく地域レベルでもさまざまなことが起きている。
As Australians aged 65 and older remain vigilant and take the necessary precautions, they are spending almost twice the amount of time (88%3) engaging with local news content when compared to last year. Localised news has also played a significant role in Victoria as the state has been severely affected by the second wave of coronavirus. As this second outbreak became more serious, and the state government responded with lockdowns and restrictions, local news sites became imperative for Victorians to understand the situation in their local area and to adjust their habits and lifestyles accordingly. Throughout the months of July and August, engagement on Victorian news sites skyrocketed, with audiences spending 67%4 more time consuming their content when compared to the previous year.
パンデミック（世界的大流行）について私たちはまだ学んでいる最中だが、2020年の終わりに近づくにつれ、ニュース・コンテンツの消費にとって今年は明らかに大きな年となった。COVID-19をめぐる状況は刻々と変化し、ニュースのサイクルを早めている。一方、このニュースに個人的に深い影響を受けている国民は、ニュースの消費に多大な時間を費やしている。
情報源
- Nielsen Digital Content Ratings, Monthly Tagged, January – October 2019 and January- October 2020, Current Events and Global News Sub-Category including all entities reporting for all periods, People 2+, Digital (C/M), Mobile and Computer, Average Total Time Spent, Text
- Nielsen Digital Content Ratings, Monthly Tagged, January – October 2019 and January- October 2020, Current Events and Global News Sub-Category including all entities reporting for all periods, People 2+, Digital (C/M), Mobile and Computer, Average Total Time Spent, Text
- Nielsen Digital Content Ratings, Monthly Tagged, January – October 2019 and January- October 2020, Current Events and Global News Sub-Category including all entities reporting for all periods, People 65+, Mobile and Computer, Average Total Time Spent, Text
- Nielsen Digital Content Ratings, Monthly Total, July – August 2019 and July – August 2020, Current Events and Global News Sub-Category (Victorian brands and sub-brands) including all entities reporting for all periods, People 2+, Mobile and Computer, Average Total Time Spent, Text
