2020 brought plenty of changes and challenges, but it has also pushed senior Australians, over 65 years old, to quickly embrace digital options for real-time updates to stay informed about COVID-19. In fact, Australians aged 65 and older are spending 81%1 more time consuming news online when compared to the same time last year. Keeping informed about hotspots, affected areas and support initiatives have been crucial for them to take the necessary precautions, and they have depended on online news sites to do so..
As the impacts of COVID-19 have evolved so fast, the need for real-time updates has resulted in senior Australians adopting mobile devices for convenience and regular updates. In 2020, Australians aged 65+ more than doubled (102%) the amount of time they spend reading news content via mobile devices.
팬데믹이 진행되는 동안 호주인들에게 코로나19가 지역사회에 미치는 영향을 알리는 데 있어 지역화된 뉴스의 역할이 점점 더 중요해지고 있습니다. 봉쇄, 사업 제한 및 핫스팟은 주 차원뿐만 아니라 지역 사회 차원에서도 다양하게 이루어지고 있습니다.
As Australians aged 65 and older remain vigilant and take the necessary precautions, they are spending almost twice the amount of time (88%3) engaging with local news content when compared to last year. Localised news has also played a significant role in Victoria as the state has been severely affected by the second wave of coronavirus. As this second outbreak became more serious, and the state government responded with lockdowns and restrictions, local news sites became imperative for Victorians to understand the situation in their local area and to adjust their habits and lifestyles accordingly. Throughout the months of July and August, engagement on Victorian news sites skyrocketed, with audiences spending 67%4 more time consuming their content when compared to the previous year.
아직 팬데믹을 헤쳐나가는 방법을 배우는 중이지만, 2020년 연말이 가까워지면서 뉴스 콘텐츠 소비에 있어 올해는 분명 큰 한 해였으며 앞으로도 당분간 계속될 것으로 보입니다. 코로나19를 둘러싼 시시각각 변하는 상황으로 인해 뉴스 주기가 빨라졌고, 이 뉴스에 개인적으로 깊은 영향을 받고 있는 국민들은 뉴스 소비에 훨씬 더 많은 시간을 할애하고 있습니다.
출처:
- Nielsen Digital Content Ratings, Monthly Tagged, January – October 2019 and January- October 2020, Current Events and Global News Sub-Category including all entities reporting for all periods, People 2+, Digital (C/M), Mobile and Computer, Average Total Time Spent, Text
- Nielsen Digital Content Ratings, Monthly Tagged, January – October 2019 and January- October 2020, Current Events and Global News Sub-Category including all entities reporting for all periods, People 2+, Digital (C/M), Mobile and Computer, Average Total Time Spent, Text
- Nielsen Digital Content Ratings, Monthly Tagged, January – October 2019 and January- October 2020, Current Events and Global News Sub-Category including all entities reporting for all periods, People 65+, Mobile and Computer, Average Total Time Spent, Text
- Nielsen Digital Content Ratings, Monthly Total, July – August 2019 and July – August 2020, Current Events and Global News Sub-Category (Victorian brands and sub-brands) including all entities reporting for all periods, People 2+, Mobile and Computer, Average Total Time Spent, Text
