透明性は消費者と真摯につながるための鍵だが、企業は消費者が知りたいことをすべて共有しているのだろうか？
Julia Wilson, VP, Global Responsibility & Sustainability, Nielsen, recently sat down with Martin Whittaker, CEO of JUST Capital, to pick up a conversation about the connection points among social and environmental issues, opportunities for corporate impact and investment, as well as how consumer preferences—and a focus on trust and access to information—are driving business forward.
「大企業に対する信頼はまだ非常に低い。私たちは、私たち自身の仕事においても、他の人々の仕事においても、それを目の当たりにしている。「私たちは今、消費者だけでなく、一般市民に対する信頼を再構築しているところです。企業は、ビジネスを行うための社会的ライセンスに投資する必要性を認識しており、消費者が意思決定を行うために使用する情報が適切なものであることを知りたがっていると思います。だから、データの質、情報の意味、情報の出所......信頼関係を築くためには、何でもそうだが、オープン（で透明）であることが必要なんだ。
Whittaker cited the connections between company performance on “just” themes—like worker pay and environmental impact—with stronger financial performance, also focusing on the important role that investment can play in advancing action on corporate social responsibility and sustainability issue areas.
“Influencing how capital flows, and certainly influencing the way investors think about the themes that we cover, is really important for companies to understand,” said Whittaker. “We found that the more investors use our data, use our rankings, invest in “just” funds, the more companies were interested in that and wanted to really understand how their Investor Relations, their corporate leadership, C-suite, and Boards connected the dots between their performance on social and environmental issues and their financial performance.” JUST Capital has launched a series of indices, including an exchange traded fund (Ticker: JUST) with Goldman Sachs Asset Management in June 2018.
Nielsen research shows that consumers care about sustainability and are willing to change their consumption habits to address their own impact on the environment. Whittaker shared some examples of how these human and environmental needs intersect with opportunities for corporate impact. “Consumers are very motivated by aspects of environmental impact and a company’s environmental footprint,” said Whittaker. “We see it in health for example. We know people really want to drink clean water, they want to breathe clean air…Environmental impacts that affect health and the health of communities I think are very important.”
ウィテカーは、情報開示と透明性の波はさらに勢いを増すだろうと予測する。どのようなデータを、どのステークホルダー・グループと共有するかを決めるという点で、企業は今後も「深く掘り下げる」だろうとウィテカー氏は予測する。「10年前には、企業がニールセンについて を気にすることなど考えもしなかったような、さまざまな事柄について、ニールセンについて 企業のリーダーシップについて、より多くのことがわかるようになるだろう」とウィテカーは言う。
