2023 FIFA Women’s World Cup™

Classifica	Nome del giocatore	Paese	Club	Instagram handle	Seguaci	Follower growth	Engagement rate	Valore mediatico medio dei post di marca (USD)
1	Lauren James		Chelsea FC	@laurennjjames	446k	96.12%	12.81%	$17,871
2	Julia Grosso		Juventus FC	@giuliagrosso7	305k	156.77%	11.96%	$10,461
3	Jule Brand		Wolfsburg	@jule_brand	198k	517.16%	30.38%	$14,515
4	Athenea del Castillo		Real Madrid	@atheeneeaa_10	293k	221.31%	15.46%	$12,308
5	Lena Oberdorf		Wolfsburg	@lena_oberdorf	251k	302.10%	22.44%	$14,589
6	Lauren Hemp		Manchester City	@lauren_hemp	228k	200.93%	11.58%	$7,291
7	Sophia Smith		Portland Thorns	@sophsssmith	129k	95.60%	24.80%	$10,118
8	Salma Paralluelo		FC Barcellona	@salmaparalluelo	140k	459.61%	21.37%	$7,309
9	Trinity Rodman		Washington Spirit	@trinity_rodman	170k	67.62%	9.33%	$5,292
10	Ellie Carpenter		Olympique Lyonnais	@elliecarpenterr	221k	14.71%	6.80%	$5,862

Rankings are based on Nielsen’s influencer measurement tool. The methodology includes a range of performance and sponsorship-related key performance indicators (KPI) including social following, content engagement, fan base growth, quality, reachability and equivalent media value of branded content published by each player. Leveraging the flexibility of InfluenceScope, different weights are given to each KPI in order to distinguish them in terms of importance. All data is from June 2022 – May 2023.

Classifica	Paese	Paese	Instagram handle	Seguaci	Crescita dei follower %	Engagement rate	Valore mediatico medio dei post di marca (USD)
1	Germania		@dfb_frauenteam	316K	138.24%	9.46%	$8,792
2	Francia		@equipedefrancef	221K	267.60%	10.12%	$5,923
3	Inghilterra		@leonesse	821K	150.85%	3.14%	$7,502
4	STATI UNITI D'AMERICA		@uswnt	2.1M	1.61%	1.47%	$13,226
5	Brasile		@selecaofemininadefutebol	2.3M	7.35%	0.63%	$5,803
6	Danimarca		@kvinnelandslaget	51K	90.21%	6.80%	$1,106
7	Giappone		@Associazione Calcio Giapponese	718K	55.09%	1.66%	$4,062
8	Svezia		@swewnt	188K	17.98%	4.46%	$3,202
9	Canada		@canadasoccer	341K	27.79%	2.46%	$3,112
10	Filippine		@pilipinaswnt	20K	106.67%	5.06%	$312

Rankings are based on Nielsen’s influencer measurement tool. The methodology includes a range of performance and sponsorship-related key performance indicators (KPI) including social following, content engagement, fan base growth, quality, reachability and equivalent media value of branded content published by each player. Leveraging the flexibility of InfluenceScope, different weights are given to each KPI in order to distinguish them in terms of importance. All data is from June 2022 – May 2023.