Nielsen offrirà servizi di gestione dei metadati sfruttando gli ID di Gracenote
New York, NY – April 20, 2017 – Nielsen announced today it is formally adopting Gracenote IDs as the standard content identifier across its audience measurement solutions. Standardization of Gracenote IDs within Nielsen’s measurement products will tie together all related media and power more effective cross platform buying and planning.
Gli ID di Gracenote, leader di mercato, collegano tra loro i contenuti video, musicali e sportivi di televisione, digitale e radio e contribuiscono alla ricerca avanzata e all'esperienza intuitiva degli utenti. Questi identificatori alfanumerici unici di contenuti per la TV lineare, il VOD e l'OTT sono alla base delle guide alla programmazione nazionale e locale utilizzate quotidianamente dagli spettatori.
Nielsen’s standardization of the Gracenote ID will provide greater automation for media clients who will be able to use one single identifier for their program titling processes. By binding the Gracenote IDs to all watermarks and signatures within its measurement, Nielsen will help clients more effectively map and measure content wherever it lives, fueling the cross media linking of metadata across all platforms for Nielsen Pubblico totale products.
"L'implementazione degli ID Gracenote come identificatori standard è un passo avanti fondamentale verso la creazione di un processo di misurazione più automatizzato, efficiente e accurato, indipendentemente dal luogo in cui il contenuto o la pubblicità vengono consumati", ha dichiarato Kelly Abcarian, SVP of Product Leadership di Nielsen. "Integrare gli ID Gracenote in tutti i servizi di misurazione dell'audience di Nielsen fa parte del nostro impegno costante a fornire prodotti che offrono vantaggi tangibili ai nostri clienti e al mercato in generale".
With this standardization, Nielsen will be providing premium metadata management services that will offer clients significant workflow efficiencies and deliver carefully curated metadata in their audience reporting. This streamlined approach will allow clients to more optimally map and measure content across all platforms and provide the missing linkage to power cross-media buying and planning.
Nielsen ha completato l'acquisizione di Gracenote nel primo trimestre del 2017. La società è denominata "Gracenote, a Nielsen company".
SU NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
CONTATTI
Leslie Pitterson, leslie.pitterson@nielsen.com, 646.654.4412Graham McKenna, gmckenna@gracenote.com, 510.428.7288
