Nielsen Akan Menawarkan Layanan Manajemen Metadata dengan Memanfaatkan ID Gracenote
New York, NY – April 20, 2017 – Nielsen announced today it is formally adopting Gracenote IDs as the standard content identifier across its audience measurement solutions. Standardization of Gracenote IDs within Nielsen’s measurement products will tie together all related media and power more effective cross platform buying and planning.
ID Gracenote yang terdepan di pasar menghubungkan konten video, musik, dan olahraga di televisi, digital, dan radio serta membantu pencarian yang lebih canggih dan pengalaman pengguna yang intuitif. Pengidentifikasi konten alfanumerik unik untuk TV linear, VOD, dan OTT ini mendukung panduan pemrograman nasional dan lokal yang digunakan oleh pemirsa setiap hari.
Nielsen’s standardization of the Gracenote ID will provide greater automation for media clients who will be able to use one single identifier for their program titling processes. By binding the Gracenote IDs to all watermarks and signatures within its measurement, Nielsen will help clients more effectively map and measure content wherever it lives, fueling the cross media linking of metadata across all platforms for Nielsen Jumlah Pemirsa products.
"Menerapkan Gracenote ID sebagai pengenal standar merupakan langkah penting untuk menciptakan proses pengukuran yang lebih otomatis, efisien, dan akurat di mana pun konten atau iklan tersebut dikonsumsi," ujar Kelly Abcarian, SVP Product Leadership di Nielsen. "Menenun ID Gracenote melalui semua layanan pengukuran audiens Nielsen merupakan bagian dari komitmen berkelanjutan kami untuk memberikan produk yang memberikan manfaat nyata bagi klien kami dan pasar secara luas."
With this standardization, Nielsen will be providing premium metadata management services that will offer clients significant workflow efficiencies and deliver carefully curated metadata in their audience reporting. This streamlined approach will allow clients to more optimally map and measure content across all platforms and provide the missing linkage to power cross-media buying and planning.
Nielsen menyelesaikan akuisisi Gracenote pada kuartal pertama tahun 2017. Perusahaan ini disebut sebagai "Gracenote, sebuah perusahaan Nielsen."
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
CONTACTS
Leslie Pitterson, leslie.pitterson@nielsen.com, 646.654.4412Graham McKenna, gmckenna@gracenote.com, 510.428.7288
