Estensione della misurazione dell'audience totale
New York, NY โ March 23, 2016 โย Today, Nielsen announced, effective April 25, 2016, it will make available brand-level TV connected device data for streaming video devices and game consoles. In addition, Nielsen will add information from enabled smart TVs. Clients will be able to track how many homes across the country own TV connected devices, the brands that they own, and the growth of these brands over time. Clients will also be able to study how much time people spend with these devices overall and, for Nielsen measured content, link viewing to programs to these specific devices.
Questi nuovi dati provengono dal panel televisivo nazionale di Nielsen, che fornisce al settore la visione piรน completa e rappresentativa del comportamento di visione dei consumatori. Le 40.000 famiglie che compongono il panel nazionale contengono oltre 100.000 televisori e oltre 50.000 dispositivi connessi alla TV, tutti misurati da Nielsen.
Oltre ai dati a livello di marchio, Nielsen sta creando un nuovo bucket di fonti di visione chiamato Total Use of Television (TUT) che aggiunge l'utilizzo di dispositivi connessi alla TV all'utilizzo della televisione tradizionale per una visione completa dell'utilizzo dell'apparecchio televisivo.
Informazioni su Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.ย Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Contact
Gorki De Los Santos; 646-654-4837; Gorki.delossantos@nielsen.com
