Perluasan Pengukuran Jumlah Pemirsa
New York, NY โ March 23, 2016 โย Today, Nielsen announced, effective April 25, 2016, it will make available brand-level TV connected device data for streaming video devices and game consoles. In addition, Nielsen will add information from enabled smart TVs. Clients will be able to track how many homes across the country own TV connected devices, the brands that they own, and the growth of these brands over time. Clients will also be able to study how much time people spend with these devices overall and, for Nielsen measured content, link viewing to programs to these specific devices.
Data baru ini berasal dari panel televisi nasional Nielsen, yang memberikan gambaran paling lengkap dan representatif mengenai perilaku menonton video konsumen kepada industri. 40.000 rumah tangga yang membentuk panel Nasional terdiri dari lebih dari 100.000 perangkat TV dan lebih dari 50.000 perangkat yang terhubung dengan TV - semuanya diukur oleh Nielsen.
Selain data tingkat merek, Nielsen menciptakan ember sumber tontonan baru yang disebut Total Penggunaan Televisi (TUT) yang menambahkan penggunaan perangkat yang terhubung dengan TV ke penggunaan televisi tradisional untuk mendapatkan gambaran lengkap tentang penggunaan pesawat TV.
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.ย Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Contact
Gorki De Los Santos; 646-654-4837; Gorki.delossantos@nielsen.com
