Un nuovo servizio Nielsen quantifica la portata della TV nei segmenti elettorali piรน importanti
New York, NY - 6 agosto 2015 - Nielsen (NYSE: NLSN) ha annunciato oggi di aver firmato un accordo con Sinclair Broadcasting Group affinchรฉ Sinclair conceda in licenza i Local TV Voter Ratings di Nielsen per sei mercati politici chiave.
L'accordo fornirร a Sinclair il nuovo servizio Voter Ratings di Nielsen, che fornisce informazioni su come i segmenti di elettori consumano i media locali e quantifica la portata delle emittenti televisive locali per le principali categorie di elettori utilizzando i dati di Experian Simmonsยฎ PoliticalPersonas. Sinclair ha ottenuto la licenza per i dati in sei mercati, tra cui Washington, D.C., Pittsburgh, Greenville-Spartanburg-Asheville, West Palm Beach, Las Vegas e Richmond, Va. Si prevede che la spesa pubblicitaria politica in questi mercati sarร particolarmente robusta e le emittenti Sinclair avranno la possibilitร di aumentare la loro quota di pubblicitร politica e di massimizzare il loro inventario commerciale sfruttando la soluzione Voter Ratings di Nielsen.
โThe 2016 political race is accelerating and ad spending is already flowing into local markets. Providing our clients with voter insights is critical to their success in this election cycle,” said Matt OโGrady, EVP and Managing Director for Local Media at Nielsen. โBy using a blend of Nielsenโs local TV audience data with the latest voter and political persona data, our clients can deliver key voter segments to political advertisers with greater efficiency and effectiveness than ever before.โ
Nielsen provides political ratings in the top 56 television DMAs and the top 48 audio Metros with reporting at the station, daypart and program levels. Nielsenโs Valutazioni degli annunci digitali also provide audience measurement for campaigns running across all digital screens. ย ย
SU NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visit www.nielsen.com.
CONTACT
Diane Laura, (646) 654-5757, diane.laura@nielsen.com
