Novo serviรงo da Nielsen quantifica o alcance da TV nos principais segmentos de eleitores
Nova York, NY - 6 de agosto de 2015 - A Nielsen (NYSE: NLSN) anunciou hoje que assinou um acordo com o Sinclair Broadcasting Group para que a Sinclair licencie os รญndices de votaรงรฃo de TV local da Nielsen para seis mercados polรญticos importantes.
O acordo fornecerรก ร Sinclair o novo serviรงo Voter Ratings da Nielsen, que fornece informaรงรตes sobre como os segmentos de eleitores consomem a mรญdia local e quantifica o alcance das emissoras de TV locais para as principais categorias de eleitores, utilizando os dados do Experian Simmonsยฎ PoliticalPersonas. A Sinclair estรก licenciando os dados em seis mercados que incluem Washington, D.C., Pittsburgh, Greenville-Spartanburg-Asheville, West Palm Beach, Las Vegas e Richmond, Va. Espera-se que os gastos com anรบncios polรญticos nesses mercados sejam particularmente robustos, e as emissoras da Sinclair terรฃo condiรงรตes de aumentar sua participaรงรฃo nos gastos com anรบncios polรญticos e maximizar seu inventรกrio comercial, aproveitando a soluรงรฃo Voter Ratings da Nielsen.
โThe 2016 political race is accelerating and ad spending is already flowing into local markets. Providing our clients with voter insights is critical to their success in this election cycle,” said Matt OโGrady, EVP and Managing Director for Local Media at Nielsen. โBy using a blend of Nielsenโs local TV audience data with the latest voter and political persona data, our clients can deliver key voter segments to political advertisers with greater efficiency and effectiveness than ever before.โ
Nielsen provides political ratings in the top 56 television DMAs and the top 48 audio Metros with reporting at the station, daypart and program levels. Nielsenโs Classificaรงรตes de anรบncios digitais also provide audience measurement for campaigns running across all digital screens. ย ย
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visit www.nielsen.com.
CONTACT
Diane Laura, (646) 654-5757, diane.laura@nielsen.com
