Total penggunaan TV menurun di bulan Februari; penggunaan streaming naik menjadi 37,7% dari TV
In seasonal fashion, TV usage declined in February following the end of the NFL playoffs. While Super Bowl LVIII was a standout that attracted 123.7 million viewers, the 6.4% dip in viewership for the month was considerably larger than it was in the previous two years (5.7% and 5.1%, respectively). This fact, however, is more of a testament to how strong viewing was in January 2024 than in the previous two years.
In addition to attracting the largest TV audience on record, the Super Bowl played a big role in making Feb. 11, 2024, the day with the most TV viewing since The Gauge was launched in May 2021. In total, the game delivered 30 billion viewing minutesโ5 billion more than last yearโs game. Going into overtime, however, did contribute here.
Outside of the action around the Super Bowl, broadcast viewing receded following its climb into January, with viewing down 10% overall. The sports genre was a major factor in its decline, as sports viewing dropped 66% in the wake of the NFL playoffs. On a year-over-year basis, the overall drop in broadcast viewing is in line with last yearโs 9.2% decline. With some new content in rotation, however, the drama category gained momentum to command 26% of broadcast viewing in February. With all eyes on the Super Bowl in February, CBS used the big game to get audiences excited for its new season, featuring Tracker, NCIS, FBI and the final season of Young Sheldon.
Di seluruh saluran kabel, penayangan berita meningkat 7% karena pemirsa menyimak liputan tahun pemilu, sementara penayangan olahraga turun sekitar sepertiganya. Meskipun tanpa banyak acara olahraga, genre olahraga masih menjadi program teratas untuk saluran kabel, dengan simulcast NBA All-Star Game 2024 di TNT, TBS dan TruTV menempati posisi teratas, diikuti oleh NBA All-Star Saturday Night di TNT dan TruTV.
Penonton TV biasanya mulai menurun saat musim semi mendekat. Musim ini memengaruhi semua tontonan TV, tetapi tidak terlalu berdampak pada streaming di bulan Februari dibandingkan kategori lainnya. Akibatnya, penggunaan streaming turun 1,9%, tetapi kategori ini mampu memperoleh 1,7 poin pangsa untuk menyumbang 37,7% dari penggunaan TV, pangsa terbesar dari total TV sejak Agustus 2023. Angka ini juga 3,4 poin lebih tinggi dari Februari 2023.
As weโre not yet seeing a consistent release of new titles, acquired titles continued to attract the most viewership, with Young Sheldon (Netflix, Max) topping the rankings with 4.6 billion viewing minutes, followed by Bluey (Disney+) with 4.5 billion and Anatomi Grey (Netflix) with 3.5 billion. Netflixโs Griselda added some new content to the rankings, coming in fourth with 3.2 billion.
As it does for the broadcast and cable categories, sports has started to make a mark in the streaming category when high-profile events are shown. After gaining in January as a result of its exclusive NFL Wildcard game, Peacock usage dropped 19%, while Paramount+ gained 24% in February as a result of its simultaneous carriage of the Super Bowl alongside CBS. Both platforms have also benefited from the appeal of new original programming, namely Ted dan the Traitors on Peacock (1.3 billion minutes combined) and Halo on Paramount+, accounting for 1.2 billion viewing minutes.
Februari juga merupakan bulan yang besar bagi layanan FAST, karena Pluto TV, Tubi dan Roku Channel mengalami peningkatan masing-masing sebesar 10%, 8,3% dan 8,1%. YouTube juga membukukan pangsa platform terbaik di bulan Februari, dengan meraih 9,3% dari total penggunaan TV.
Tren data bulan Februari bersama Brian Fuhrer
Metodologi dan pertanyaan yang sering diajukan
Bagaimana 'The Gauge' dibuat?
The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsenโs streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsenโs overall TV panel.
Semua data didasarkan pada periode waktu untuk setiap sumber penayangan. Data, yang mewakili bulan siaran, didasarkan pada penayangan Live+7 untuk interval pelaporan (Catatan: Live+7 mencakup penayangan langsung di televisi ditambah penayangan hingga tujuh hari setelahnya untuk konten linear).
What is included in โotherโ?
Within The Gauge, โotherโ includes all other TV usage that does not fall into the broadcast, cable or streaming categories. This primarily includes all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.
Beginning with the May 2023 interval, Nielsen began utilizing Peringkat Konten Streaming to identify original content distributed by platforms reported in that service to reclassify content viewed via cable set top boxes. This viewing will credit to streaming and to the streaming platform which distributed it. It will also be removed from the other category, where it was previously reflected. Content not identified as original within Streaming Content Ratings and viewed through a cable set top box will still be included in other.
Apa saja yang termasuk dalam "streaming lainnya"?
Platform streaming yang terdaftar sebagai "streaming lainnya" mencakup streaming video bandwidth tinggi di televisi yang tidak dipecah satu per satu. Aplikasi yang dirancang untuk memberikan siaran langsung dan program kabel (linear) (aplikasi vMVPD atau MVPD seperti Sling TV atau Charter/Spectrum) tidak termasuk dalam "streaming lainnya."
Di manakah kontribusi streaming linear?
Linear streaming (as defined by the aggregation of viewing to vMVPD/MVPD apps) is excluded from the streaming category as the broadcast and cable content viewed through these apps credits to its respective category. This methodological change was implemented with the February 2023 interval.
Bagaimana dengan streaming langsung di Hulu dan YouTube?
Streaming linear melalui aplikasi vMVPD (misalnya, Hulu Live, YouTube TV) tidak termasuk dalam kategori streaming. 'Hulu SVOD' dan 'YouTube Main' dalam kategori streaming mengacu pada penggunaan platform tanpa menyertakan streaming linear.
