Kepala Pengiklan dan Agensi Nielsen, Matt Devitt, membahas perubahan lanskap pemasaran berbasis hasil, pembangunan merek, dan bagaimana AI dapat membantu mengukur dampak media.
Hasil adalah hal yang paling penting bagi brand, tetapi memahami bagaimana merencanakan, mengukur, dan meningkatkannya tidak pernah semudah ini. Dari kebangkitan olahraga langsung hingga adopsi AI generatif, Matt menjelaskan bagaimana Nielsen membantu merek menciptakan kesan yang bertahan lama sambil mendorong keterlibatan langsung.
Dalam video ini, jelajahi topik-topik penting bagi pengiklan seperti:
Comparable Media Measurement: Understand how Nielsen is meeting the growing demand for comparable metrics across a fragmented and privacy-minded media landscape to deliver a precise audience view.
Brand Building Gains Momentum: Learn why brand building metrics like reach, resonance and awareness are gaining traction despite performance marketing’s importance when measuring for outcomes.
Live Sports for Brand Growth: Discover some of the unique brand building opportunities and challenges live sports events offer in the current media moment.
AI to Transform Media Measurement: Listen to how Nielsen is using AI and machine learning to evolve and expand our data science and measurement capabilities.
Download the Laporan Pemasaran Tahunan 2024 to get even more insights on how plan, measure and optimize campaigns that boost your brand.
