We know from agency projections and global marketer forecasting that ad spending is up this year across the board, with notable advances across digital channels like social media and online video. But despite the increases, some of which are significant, are marketers spending enough to break through?
Yang agak mengejutkan, banyak yang tidak. Faktanya, data dari analisis global tentang rencana media lintas saluran menunjukkan bahwa separuh dari mereka kekurangan dana untuk investasi media mereka. Intinya, tingkat investasi terlalu rendah untuk menjadi efektif. Seberapa rendah? Sekitar 50%.
To better understand how spending levels affect ROI, we recently spoke with Imran Hirani, VP, Media & Advertiser Analytics at Nielsen. In our discussion, Imran discusses the relationship between investment and outcome, the frequency in which spending levels are inadequate to generate optimal results and strategies to right-size media spending.
For additional insights, download our 2022 ROI Report.
