2023 FIFA Women’s World Cup™

等级	球员姓名	国家	俱乐部	Instagram 手柄	追随者	追随者增长	参与率	品牌帖子的平均媒体价值（美元）
1	劳伦-詹姆斯		切尔西俱乐部	@laurennjjames	446k	96.12%	12.81%	$17,871
2	朱莉娅-格罗索		尤文图斯俱乐部	@juliagrosso7	305k	156.77%	11.96%	$10,461
3	尤勒-布兰德		沃尔夫斯堡	@jule_brand	198k	517.16%	30.38%	$14,515
4	Athenea del Castillo		皇家马德里	@atheeneeaa_10	293k	221.31%	15.46%	$12,308
5	莉娜-奥伯多夫		沃尔夫斯堡	@lena_oberdorf	251k	302.10%	22.44%	$14,589
6	劳伦-汉普		曼城	@lauren_hemp	228k	200.93%	11.58%	$7,291
7	索菲亚-史密斯		波特兰荆棘队	@sophsssmith	129k	95.60%	24.80%	$10,118
8	萨尔玛-帕拉卢埃洛		巴塞罗那足球俱乐部	@salmaparalluelo	140k	459.61%	21.37%	$7,309
9	特里尼蒂-罗德曼		华盛顿精神	@trinity_rodman	170k	67.62%	9.33%	$5,292
10	埃莉-卡彭特		里昂队	@elliecarpenterr	221k	14.71%	6.80%	$5,862

Rankings are based on Nielsen’s influencer measurement tool. The methodology includes a range of performance and sponsorship-related key performance indicators (KPI) including social following, content engagement, fan base growth, quality, reachability and equivalent media value of branded content published by each player. Leveraging the flexibility of InfluenceScope, different weights are given to each KPI in order to distinguish them in terms of importance. All data is from June 2022 – May 2023.

等级	国家	国家	Instagram 手柄	追随者	追随者增长 %	参与率	品牌帖子的平均媒体价值（美元）
1	德国		@dfb_frauenteam	316K	138.24%	9.46%	$8,792
2	法国		@equipedefrancef	221K	267.60%	10.12%	$5,923
3	英国		@lionesses	821K	150.85%	3.14%	$7,502
4	美国		@uswnt	2.1M	1.61%	1.47%	$13,226
5	巴西		@selecaofemininadefutebol	2.3M	7.35%	0.63%	$5,803
6	丹麦		@kvinnelandslaget	51K	90.21%	6.80%	$1,106
7	日本		@日本足球协会	718K	55.09%	1.66%	$4,062
8	瑞典		@swewnt	188K	17.98%	4.46%	$3,202
9	加拿大		@canadasoccer	341K	27.79%	2.46%	$3,112
10	菲律宾		@pilipinaswnt	20K	106.67%	5.06%	$312

Rankings are based on Nielsen’s influencer measurement tool. The methodology includes a range of performance and sponsorship-related key performance indicators (KPI) including social following, content engagement, fan base growth, quality, reachability and equivalent media value of branded content published by each player. Leveraging the flexibility of InfluenceScope, different weights are given to each KPI in order to distinguish them in terms of importance. All data is from June 2022 – May 2023.