概述

围绕包容性内容投资做出明智、知情的决策

Content creators, distributors and brands need to make smart investments in inclusive content that is engaging today’s increasingly diverse audiences. Comparing programming diversity to audience diversity can be difficult without a deep understanding of representation on screen and advanced, detailed audience demographic data.

Designed to accelerate diversity and equity in media, Gracenote Inclusion Analytics, part of Gracenote’s Content Analytics suite of offerings, illuminates representation of on-screen talent compared with audience diversity. The solution empowers content owners, distributors and brands to make better informed decisions around inclusive content investments.

Gracenote Inclusion Analytics compares content diversity to audiences, taking into account gender, race, ethnicity, LGBTQ identity and disability. It evaluates inclusion metrics across catalogs, genres and platforms empowering creators to take advantage of key opportunities for more diverse programming–while supporting the discovery of inclusive content by viewers.

特点

Gracenote 融合分析指标包括

演员份额

衡量演员在节目故事中的代表性。

屏幕份额

衡量身份组在程序中的可见度。

融入机会指数

衡量银幕形象与社会形象的对比情况。

观众比例

衡量银幕上的代表性与观众人数的对比情况。

Use cases

为内容创作者、发行商和品牌提供包容性数据

内容创作者

回答关键问题,如

• What types of programming are resonating with diverse audiences?
• How can I support casting more diverse talent?
• How can I enable greenlighting a diverse slate of programs?

内容分发商

回答关键问题,如

• What does representation look like across our content portfolio and what are opportunities for acquiring programming to grow a more diverse audience base?
• How can I showcase diverse content for ad sales opportunities?
• How can I surface diverse programming in video guides and content recommendations?

广告商、代理商和品牌

回答关键问题,如

• How do we target inclusive content for product placement, advertising and other messaging opportunities?
• Is my brand funding the type of content that I want to be known for funding?
• How should I allocate my investments to better meet my goals on inclusivity?