索引交易所推出基于Gracenote技术的节目级报告功能，搭载Spectrum Reach平台

首创的SSP功能为广告主提供程序级洞察与品牌适配性控制，同时助力媒体所有者提升优质库存价值。

TORONTO, CA – January 6, 2026 - Index Exchange Inc. (Index), one of the world’s largest independent supply-side platforms, today announced a new capability with Gracenote, the power behind consumer entertainment search and discovery experiences, that enables show-level transparency for buyers without requiring activation against Gracenote segments. Spectrum Reach is among the first media partners to adopt the solution, bringing premium streaming inventory to market with enriched contextual signals and program-level reporting.

This capability builds on Index and Gracenote’s recently announced collaboration, which introduced the industry’s first SSP integration of Gracenote IDs to support show-level transparency, brand suitability, and post-campaign reporting. With this latest advancement, Index is currently the only SSP providing show-level reporting powered directly by Gracenote’s content ID graph built upon the media industry’s most widely used metadata and persistent identifiers known as TMS IDs. Index will also provide buyers with a count of show-level impressions, giving brands a proof of purchase across their streaming investments on Spectrum Reach inventory transacted through Index, while ensuring that no user information is associated with the reporting.

Index Exchange产品副总裁詹姆斯·威尔海特表示：“营销人员希望在流媒体电视领域获得更深入的透明度和更具操作性的信号，我们致力于通过程序化广告实现这些功能的便捷获取。今日推出基于Gracenote技术的节目级报告，彰显了我们推动测量技术进步、为广告主和发布商带来实质性创新的承诺。”

对于广告主而言，该解决方案提供了一种简化的方式，可深入洞察广告在流媒体电视上的投放位置及表现效果。 节目级报告功能助力营销人员评估广告邻近度、确保品牌适配性，并强化策划与优化决策——全程无需增加工作流程复杂度，也无需依赖基于细分市场的激活方案。这种透明度还使营销人员能够洞悉哪些类型的节目和内容主题能为其广告活动带来良好效果，即使选择不激活特定Gracenote细分市场，也能为未来策略提供决策依据。

对于媒体所有者而言，该功能为程序化交易市场引入了一种可扩展且保障隐私的安全方法，用于提供情境数据。Spectrum Reach的早期采用案例表明，媒体所有者如何利用Gracenote元数据实现流媒体内容的差异化供应，提升媒体购买方的透明度，并完全掌控节目级信息共享的时间与方式。

Gracenote合作伙伴关系副总裁Jake Richardson表示：“Gracenote与Index正携手合作，致力于提升内容数据在现代广告购买中的互操作性和实用性。我们的内容ID图谱有助于更清晰地呈现节目层级的表现数据，而与Index的新功能整合将为生态系统的双方创造更强劲的业绩成果。”

Spectrum Reach的采用体现了增强情境透明度对媒体所有者的价值，这种价值在于既能增强广告商信任，又能保护观众隐私。

Spectrum Reach高级副总裁兼首席营收官丹尼尔·卡拉汉表示："透明度与高质量、注重隐私的数据相结合，是智能媒体投资的基础，有助于推动更优决策。与Index Exchange和Gracenote的合作，让我们能够以惠及广告主和观众的方式，为广告主提供更丰富的流媒体广告资源。"

此次合作强化了双方共同的目标，即为流媒体电视打造一个更透明、更符合内容语境且便于测量的环境。

关于指数交易所

Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. We’re a proud industry pioneer with over 20 years of experience connecting leading experience makers with the world’s largest brands to ensure a quality experience for consumers. To learn more, visit: www.indexexchange.com or follow us on LinkedIn.

关于Spectrum Reach

Spectrum Reach®作为Charter Communications, Inc.（纳斯达克代码：CHTR）旗下的广告销售业务，为本地、区域及全国客户提供定制化广告解决方案。该业务覆盖36个州和91个市场，依托聚合的去标识化数据洞察与屡获殊荣的创意服务，打造可扩展的广告营销服务体系，并由100%美国本土员工团队提供支持。 Spectrum Reach助力各类规模的企业触达任何人群、任何地点、任何屏幕。更多信息请访问spectrumreach.com。 

关于 Gracenote

Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 50M+ titles in 260+ streaming catalogs in 70+ languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.

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