Strategic hire marks latest milestone in Gracenote’s continued expansion into CTV advertising & monetization
New York — January 21, 2026 — Nielsen’s Gracenote, the power behind consumer entertainment search and discovery experiences, today announced that Bill Condon has joined the company as its first Head of Advertising Sales. In this role, Condon will be responsible for driving revenue across Gracenote’s fast-growing advertising business, with a focus on accelerating adoption of its Content Connect CTV ad platform.
Content Connect于2025年12月推出，在广告买家和卖家应对日益碎片化的流媒体市场之际，将Gracenote的内容智能引入流媒体视频工作流程。该平台依托Gracenote专有的内容ID图谱——该图谱基于娱乐元数据及CTV生态系统中已嵌入的TMS ID构建——为广告商提供节目级定向投放、品牌适配性控制及透明度保障。 对于内容发布商而言，该平台开创了基于内容质量打包和变现CTV库存的新途径。
康登拥有逾二十年的数字广告行业经验，涵盖广告技术领域的供需两端。最近，他担任Xumo企业销售与合作伙伴关系副总裁，在推动免费广告支持流媒体电视（FAST）频道技术扩展及促进主要CTV平台实现货币化方面发挥了关键作用。其职业生涯还包括在华特迪士尼公司、Tremor Video、雅虎、美国在线和PointRoll担任领导职务。
“This new role reflects the forward momentum of Gracenote’s advertising business — from our 2024 contextual targeting rollout and Content Connect launch to expanded reporting through partnership integrations,” said Ryan Moore, Chief Business Officer at Gracenote. “Bill’s experience building and monetizing CTV and FAST platforms makes him the ideal leader to drive Content Connect’s commercial growth as content intelligence becomes increasingly essential to CTV advertising.”
康登表示：“CTV广告已达到一个转折点，规模与信号质量必须同步提升。在广告买卖领域，人们越来越关注将内容层面的信号与受众导向策略相融合，但广告投放节目的可见性却未能同步提升。我很高兴加入Gracenote，我们将把内容语境引入CTV交易，并使其在节目层面实现可操作性。”
Gracenote通过聚焦消费者观看内容及其受众群体，助力广告主实现核心目标。结构化分类体系中整理的节目级数据，使行业能够更有效地运用基于情境的CTV广告精准投放，从而推动业务成果。
关于 Gracenote
Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 50M+ titles in 260+ streaming catalogs in 70+ languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com or follow us on LinkedIn.
媒体联系方式
马克-山田
