Strategic hire marks latest milestone in Gracenoteโs continued expansion into CTV advertising & monetization
New York โ January 21, 2026 โ Nielsenโs Gracenote, the power behind consumer entertainment search and discovery experiences, today announced that Bill Condon has joined the company as its first Head of Advertising Sales. In this role, Condon will be responsible for driving revenue across Gracenoteโs fast-growing advertising business, with a focus on accelerating adoption of its Content Connect CTV ad platform.
2025ๅนด12ๆใซ้ๅงใใใใContent Connectใใฏใๅบๅใใคใคใผใจใปใฉใผใใพใใพใ็ดฐๅๅใใในใใชใผใใณใฐๅธๅ ดใใใใฒใผใใใไธญใGracenoteใฎใณใณใใณใใคใณใใชใธใงใณในใในใใชใผใใณใฐๅ็ปใฏใผใฏใใญใผใซๅฐๅ ฅใใพใใCTVใจใณใทในใใ ใซๆขใซ็ตใฟ่พผใพใใใจใณใฟใผใใคใณใกใณใใกใฟใใผใฟใจTMS IDใๅบ็คใจใใGracenote็ฌ่ชใฎContent ID Graphใๆดป็จใใๆฌใใฉใใใใฉใผใ ใฏ็ช็ตใฌใใซใฎใฟใผใฒใใฃใณใฐใใใฉใณใ้ฉๅๆง็ฎก็ใๅบๅไธปๅใใฎ้ๆๆงใๅฎ็พใใพใใ ใใใชใใทใฃใผใซใจใฃใฆใฏใใณใณใใณใใฎๅ่ณชใซๅบใฅใใฆCTVๅจๅบซใใใใฑใผใธๅใๅ็ๅใใๆฐใใชๆนๆณใๅตๅบใใพใใ
ใณใณใใณใฏ20ๅนดไปฅไธใซใใใใใธใฟใซๅบๅใฎๅฐ้็ฅ่ญใๆใกใใขใใใใฏใฎ้่ฆๅดใจไพ็ตฆๅดใฎไธกๆนใซ็ฒพ้ใใฆใใใ็ด่ฟใงใฏXumoใงใจใณใฟใผใใฉใคใบใปใผใซใน๏ผใใผใใใผใทใใๆ ๅฝใใคในใใฌใธใใณใใๅใใ็กๆๅบๅไปใในใใชใผใใณใฐTV๏ผFAST๏ผใใฃใณใใซๆ่กใฎๆกๅคงใจไธป่ฆCTVใใฉใใใใฉใผใ ใซใใใๅ็ๅใฎๆจ้ฒใซ้่ฆใชๅฝนๅฒใๆใใใใใใใพใงใฎ็ตๆญดใซใฏใใฆใฉใซใใปใใฃใบใใผใปใซใณใใใผใใใฌใขใขใปใใใชใใคใใผใAOLใใใคใณใใญใผใซใงใฎใชใผใใผใทใใ่ทใๅซใพใใใ
โThis new role reflects the forward momentum of Gracenoteโs advertising business โ from our 2024 contextual targeting rollout and Content Connect launch to expanded reporting through partnership integrations,โ said Ryan Moore, Chief Business Officer at Gracenote. “Bill’s experience building and monetizing CTV and FAST platforms makes him the ideal leader to drive Content Connect’s commercial growth as content intelligence becomes increasingly essential to CTV advertising.”
ใCTVๅบๅใฏ่ปขๆ็นใซๅทฎใๆใใฃใฆใใใ่ฆๆจกใจใทใฐใใซๅ่ณชใฎไธกๆนใๅๆใซๅไธใใใๅฟ ่ฆใใใใพใใใจใณใณใใณใฏ่ฟฐในใใใๅบๅใฎ่ฒทใๆใจๅฃฒใๆใฎๅๆนใซใใใฆใใณใณใใณใใฌใใซใฎใทใฐใใซใจ่ฆ่ด่ ใใผในใฎใขใใญใผใใ่ชฟๅใใใ้ขๅฟใ้ซใพใฃใฆใใพใใใๅบๅใ้ ไฟกใใใ็ช็ตๅ ๅฎนใฎๅฏ่ฆๅใฏใใใซ่ฟฝใใคใใฆใใพใใใGracenoteใซๅ ใใใCTVๅๅผใซใณใณใใญในใใใใใใใ็ช็ตใฌใใซใงๅฎ็จๅใงใใใใจใๆฅฝใใฟใซใใฆใใพใใ
ใฐใฌใคในใใผใใฏใ่ฆ่ด่ ๅฑคใซๅ ใใๆถ่ฒป่ ใไฝใ่ฆใฆใใใใซ็ฆ็นใๅฝใฆใใใจใงใๅบๅไธปใฎไธป่ฆ็ฎๆจ้ๆใๆฏๆดใใพใใๆง้ ๅใใใๅ้กไฝ็ณปใงๆด็ใใใ็ช็ตใฌใใซใฎใใผใฟใๅฉ็จๅฏ่ฝใซใใใใจใงใๆฅญ็ใฏใณใณใใญในใใฟใผใฒใใฃใณใฐๅCTVๅบๅใใใๅนๆ็ใซๆดป็จใใใใธใในๆๆใๆจ้ฒใงใใพใใ
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Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the worldโs leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 50M+ titles in 260+ streaming catalogs in 70+ languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com or follow us on LinkedIn.
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