Paramount Scores Largest Share Increase Among Distributors as Paramount+ and CBS Affiliates Each Surge More Than 18% in November
奈飞股价飙升10%，《怪奇物语》《我心中的野兽》和《弗兰肯斯坦》三部剧集累计播放时长近190亿分钟助推涨势
Hallmark凭借节日节目单实现收视率28%的增长
NEW YORK - December 22, 2025 – Nielsen’s November 2025 Media Distributor Gauge revealed a complex television landscape defined by live sports, strategic streaming releases and the Thanksgiving holiday. Paramount and Netflix each clocked double-digit growth over October, capitalizing on strong content slates and disrupting the Media Distributor rankings this month.
派拉蒙11月整体收视率增长14%，当月以8.9%的总观看时长份额创下四月以来最高纪录，在媒体分销商排行榜中跃居第三位。其0.7个百分点的增幅在所有分销商中位居首位，这一增长由其广播业务和流媒体业务共同推动。 CBS附属电视台与派拉蒙+平台均实现逾18%的增长，分别为派拉蒙总份额贡献0.5和0.2个百分点。
Netflix also delivered a robust performance in November, notching this month’s second-highest viewing gain (up 10%) to add 0.3 share points and achieve 8.3% of TV. While the return of Netflix’s iconic series 怪事 provided the largest viewing impact with nearly 12 billion viewing minutes on its own, the streamer also benefited from its depth of content. Netflix’s new original series 我心中的野兽, and new Frankenstein film reimagined by Guillermo del Toro, combined for nearly 7 billion viewing minutes across the month.
Hallmark produced a 28% viewing gain in November and set the mark for the highest percentage viewing increase this month. Hallmark benefited from its signature slate of holiday movies and its original series, Mistletoe Murders, all of which led to 0.2 additional share points for 1.2% of total TV watch-time.
尽管排名发生变动，YouTube和迪士尼仍分别以12.9%和10.5%的电视份额稳居前两位。YouTube的电视份额环比持平，而迪士尼则下滑0.9个百分点，主要源于ABC附属台和ESPN因YouTube TV分销纠纷导致的传输中断所致。
NBCUniversal (NBCU) posted a strong month with a 7% increase in overall viewing, capturing its largest total since October 2024 with 8.8% of TV viewing (+0.2 pts.). NBCU’s gains were driven by a 22% surge in streaming on Peacock, largely fueled by NFL Sunday Night Football coverage, Thanksgiving Day programming, and its new original drama series 全是她的错. Peacock achieved a non-Olympic monthly record 1.9% share of television in November, as reported in Nielsen’s The Gauge.
福克斯在11月经历了旗下广播与有线电视业务的剧烈波动。福克斯广播联播网收视率较十月增长22%，主要得益于感恩节当天绿湾包装工队与底特律雄狮队的NFL赛事，以及世界大赛第四至七场系列赛——其中最终战成为当月收视率第六高的电视转播。 有线电视方面，福克斯新闻频道收视率较上月下滑9%，FS1频道则因缺席MLB季后赛赛事而受影响。整体而言，福克斯当月净增2.4%收视份额，但因电视整体使用量增幅更大（+5.5%），最终以8.1%的份额结束十一月，较上月让出0.3个百分点。
2025年11月的统计周期为五周，起始于2025年10月27日，止于2025年11月30日。尼尔森的报告遵循广播日历，每周统计周期均从周一开始。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
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