迪士尼和 Netflix 分获公司最佳表现奖
福克斯和迪斯尼引领分销商月度增长，与 12 月相比增长 12
美国有线电视新闻网（CNN）（+39%）、福克斯新闻频道（FOX News Channel）（+29%）和 MSNBC（+26%）在繁忙的一月份新闻周期中获得牵引力
NEW YORK – February 25, 2025 - Disney accounted for 12.0% of time spent watching TV in January 2025 according to Nielsen’s Media Distributor Gauge, locking in its best monthly share of TV among media companies since the report was established in November 2023. Disney’s success was primarily due to the College Football Playoffs, which represented the seven highest rated cable telecasts in January, and which drove an 84% monthly increase in ESPN viewership. Overall, viewing to Disney-owned entities was up 12% versus December to add 0.8 share points.
Further summarized in Nielsen’s January 2025 Gauge ‘Classic’ report, this month’s Media Distributor Gauge results were also influenced by a 5% monthly increase in TV watch-time. A busy news cycle helped drive a 26% monthly uptick in cable news viewing, including +26% for MSNBC, +29% for FOX News Channel and +39% for CNN. However, FOX News Channel ultimately provided the primary boost for FOX at the total distributor level, leading the way with its coverage of the presidential inauguration. Overall, FOX was up 12% in January and tied Disney for the largest monthly viewing increase among distributors, finishing with 7.6% of total TV (+0.5 pt.).
Netflix clinched its highest share of TV to date with 8.6% of overall viewing in January. The pure-play streamer followed an already robust December with an even stronger January as its watch-time climbed 7%. This was due in large part to 鱿鱼游戏, which generated 9 billion viewing minutes as January’s top streaming title, in tandem with 11 other original series and movies that reached over 1 billion viewing minutes each.
随着假期的结束，1 月份的有线电视电影收视率比 12 月份下降了 22%。这导致 Hallmark 的份额下降了 0.6 个百分点，而此前该公司曾连续两个月实现增长，使其在本月的电视使用率达到 1.0%。
2025 年 1 月的间隔日期包括 2024 年 12 月 30 日至 2025 年 1 月 26 日。尼尔森的报告遵循广播日历，测量周为周一至周日。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
新闻联系人
劳伦-帕布斯特
lauren.pabst@nielsen.com
