Disney und Netflix erzielen jeweils die beste Unternehmensleistung
FOX und Disney führen das monatliche Wachstum unter den Verleihern an, plus 12% gegenüber Dezember
CNN (+39%), FOX News Channel (+29%) und MSNBC (+26%) gewinnen im hektischen Januar-Nachrichtenzyklus an Zugkraft
NEW YORK – February 25, 2025 - Disney accounted for 12.0% of time spent watching TV in January 2025 according to Nielsen’s Media Distributor Gauge, locking in its best monthly share of TV among media companies since the report was established in November 2023. Disney’s success was primarily due to the College Football Playoffs, which represented the seven highest rated cable telecasts in January, and which drove an 84% monthly increase in ESPN viewership. Overall, viewing to Disney-owned entities was up 12% versus December to add 0.8 share points.
Further summarized in Nielsen’s January 2025 Gauge ‘Classic’ report, this month’s Media Distributor Gauge results were also influenced by a 5% monthly increase in TV watch-time. A busy news cycle helped drive a 26% monthly uptick in cable news viewing, including +26% for MSNBC, +29% for FOX News Channel and +39% for CNN. However, FOX News Channel ultimately provided the primary boost for FOX at the total distributor level, leading the way with its coverage of the presidential inauguration. Overall, FOX was up 12% in January and tied Disney for the largest monthly viewing increase among distributors, finishing with 7.6% of total TV (+0.5 pt.).
Netflix clinched its highest share of TV to date with 8.6% of overall viewing in January. The pure-play streamer followed an already robust December with an even stronger January as its watch-time climbed 7%. This was due in large part to Squid Game, which generated 9 billion viewing minutes as January’s top streaming title, in tandem with 11 other original series and movies that reached over 1 billion viewing minutes each.
Im Einklang mit der Abkehr von den Feiertagen ging die Nutzung von Kabelfilmen im Januar gegenüber Dezember um 22 % zurück. Dies trug zu einem Verlust von 0,6 Marktanteilspunkten für Hallmark bei, das zuvor zwei aufeinanderfolgende monatliche Zuwächse verzeichnet hatte und den Monat mit 1,0 % der Fernsehnutzung beendete.
Die Intervalldaten für Januar 2025 umfassten den 30.12.2024 bis 26.01.2025. Die Nielsen-Berichterstattung folgt dem Sendekalender mit Messwochen, die von Montag bis Sonntag laufen.
Über The Gauge™
Das Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Das Medienverteiler-Messgerät, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Über Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook und Instagram).
Presse Kontakt
Lauren Pabst
lauren.pabst@nielsen.com
