蓝天 Tops Nielsen’s Overall Streaming List with More Than 25 Billion Minutes Streamed from January through June 2025
Big June Vaults 鱿鱼游戏 into Top Originals Spot, followed by Reacher, The Night Agent, Ginny & Georgia 和 Severance
莫阿娜2, Despicable Me 4, Back in Action, Moana 和 The Wild Robot are Top Movies on Streaming this Year
NEW YORK - July 14, 2025 – Through the first half of 2025, streaming is being dominated by the animated import from Australia, Disney+’s 蓝天. With over 25 billion minutes viewed so far this year, the 154 episodes continue to be a sensation for kids, parents and Disney alike. Six out of the top 20 most-streamed titles from January through June fell into the animation category (#1 蓝天, #4 全家福, #5 Bob’s Burgers, #6 海绵宝宝, #12 《美国老爸！》 and #20 South Park). 实习医生格蕾 came in at #2 overall with more than 22 billion minutes streamed on Hulu and Netflix, while 海军罪案调查处 topped 19 billion minutes across Paramount+, Hulu and Netflix and charted at #3.
A number of series with smaller libraries of episodes punched above their weight on the overall list. 鱿鱼游戏 on Netflix accrued over 15 billion viewing minutes across just 22 total episodes, securing the #9 spot overall and #1 among original series. The show added nearly 3 billion minutes in the last three days of the June interval. This surge allowed it to surpass Prime Video’s Reacher, which had previously held a commanding lead among original series up until that point and ultimately finished the first half of the year as the #2 original with 13.3 billion minutes. With only 20 episodes, Netflix’s The Night Agent earned 12.2 billion minutes to chart as the #3 original series and 14th overall. Meanwhile HBO Max’s The White Lotus, with 21 episodes, also made the top 20 overall list with 11.5 billion.
Apple TV+ series Severance took #5 on the originals list with 9.3 billion viewing minutes across 19 episodes. Similar to originals with a lower number of episodes generating viewing levels that rival those with deep libraries, Severance’s performance was particularly impressive as it did so while contending with a smaller footprint than other streaming services.
Paramount+ has also had a notable first half of 2025, as the mountain is peaking with its original series 1923 (8.5 billion minutes, #6 original) and 土地管理人 (7.8 billion, #10 original).
While it was originally released 70 years ago, 枪烟 continues a strong campaign in 2025. Available on Peacock, Paramount+ and the FAST service Pluto, 枪烟 generated 10.6 billion viewing minutes through the first six months of the year to notch #18 overall.
When it comes to top streaming movies, kids titles continue to lead. Disney’s 莫阿娜2 racked up an impressive 7.2 billion viewing minutes on Disney+ since its March 12 streaming release to take the mid-year crown. Competition among streaming movies is heating up across platforms, too, as Despicable Me 4 on Netflix (6.3 billion), The Wild Robot on Peacock and Netflix (3.8 billion) and Sonic The Hedgehog 2 on Netflix and Paramount+ (3.7 billion) all joined the fray. It’s also important to point out that kids’ movies (along with kids’ content in general) gain momentum over time due to repeat viewing.
在这些榜单中，尼尔森使用观看分钟数作为比较指标，因为它是不同节目类别之间的平衡器，并最终显示出消费者是如何花费他们的观看时间的。不过，这一指标有两个非常特殊的影响。首先，与时长较短和/或集数较少的节目相比，片库深厚的节目具有明显的优势。因此，尼尔森为原创剧集、收购剧集和电影制定了单独的列表。其次，节目的发行日期也应考虑在内，因为在测量区间内，并非所有节目都有相同的时间产生收视分钟数。
These lists of top streaming programs are based on total viewing that occurred from January 2025 through June 2025 (12/29/24 – 06/28/25) and ranked on total viewing minutes by Persons 2+. Data was sourced through 尼尔森流媒体内容评级, Nielsen’s streaming program measurement service that provides program and episode level viewing metrics (e.g. ratings, reach, frequency, co-viewing, etc.) across non-linear TV viewing sources with audience breakouts available by persons- and household-level demographics (e.g. age, gender, race, ethnicity), all market breaks, device, platform, etc. Nielsen will release the full-year list of top streaming programs at the end of 2025, and will continue to release our weekly Streaming Top 10 lists.
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