Bluey Tops Nielsen’s Overall Streaming List with More Than 25 Billion Minutes Streamed from January through June 2025
Big June Vaults 오징어 게임 into Top Originals Spot, followed by Reacher, The Night Agent, Ginny & Georgia 그리고 Severance
모아나 2, Despicable Me 4, Back in Action, Moana 그리고 The Wild Robot are Top Movies on Streaming this Year
NEW YORK - July 14, 2025 – Through the first half of 2025, streaming is being dominated by the animated import from Australia, Disney+’s Bluey. With over 25 billion minutes viewed so far this year, the 154 episodes continue to be a sensation for kids, parents and Disney alike. Six out of the top 20 most-streamed titles from January through June fell into the animation category (#1 Bluey, #4 패밀리 가이, #5 Bob’s Burgers, #6 스폰지밥 사각팬츠, #12 아메리칸 대드! and #20 South Park). 그레이 아나토미 came in at #2 overall with more than 22 billion minutes streamed on Hulu and Netflix, while NCIS topped 19 billion minutes across Paramount+, Hulu and Netflix and charted at #3.
A number of series with smaller libraries of episodes punched above their weight on the overall list. 오징어 게임 on Netflix accrued over 15 billion viewing minutes across just 22 total episodes, securing the #9 spot overall and #1 among original series. The show added nearly 3 billion minutes in the last three days of the June interval. This surge allowed it to surpass Prime Video’s Reacher, which had previously held a commanding lead among original series up until that point and ultimately finished the first half of the year as the #2 original with 13.3 billion minutes. With only 20 episodes, Netflix’s The Night Agent earned 12.2 billion minutes to chart as the #3 original series and 14th overall. Meanwhile HBO Max’s The White Lotus, with 21 episodes, also made the top 20 overall list with 11.5 billion.
Apple TV+ series Severance took #5 on the originals list with 9.3 billion viewing minutes across 19 episodes. Similar to originals with a lower number of episodes generating viewing levels that rival those with deep libraries, Severance’s performance was particularly impressive as it did so while contending with a smaller footprint than other streaming services.
Paramount+ has also had a notable first half of 2025, as the mountain is peaking with its original series 1923 (8.5 billion minutes, #6 original) and 랜드맨 (7.8 billion, #10 original).
While it was originally released 70 years ago, 건스모크 continues a strong campaign in 2025. Available on Peacock, Paramount+ and the FAST service Pluto, 건스모크 generated 10.6 billion viewing minutes through the first six months of the year to notch #18 overall.
When it comes to top streaming movies, kids titles continue to lead. Disney’s 모아나 2 racked up an impressive 7.2 billion viewing minutes on Disney+ since its March 12 streaming release to take the mid-year crown. Competition among streaming movies is heating up across platforms, too, as Despicable Me 4 on Netflix (6.3 billion), The Wild Robot on Peacock and Netflix (3.8 billion) and Sonic The Hedgehog 2 on Netflix and Paramount+ (3.7 billion) all joined the fray. It’s also important to point out that kids’ movies (along with kids’ content in general) gain momentum over time due to repeat viewing.
이러한 목록에서 닐슨은 시청 시간을 비교 지표로 사용하는데, 이는 서로 다른 프로그램 카테고리에서 가장 훌륭한 평준화 지표이며 궁극적으로 소비자가 시청 시간을 어떻게 소비하는지 보여주기 때문입니다. 그러나 이 지표에는 두 가지 매우 구체적인 영향이 있습니다. 첫째, 라이브러리가 깊은 프로그램은 길이가 짧거나 에피소드 수가 적은 프로그램에 비해 뚜렷한 이점이 있습니다. 이러한 이유로 닐슨은 오리지널 시리즈, 인수한 시리즈 및 영화에 대한 별도의 목록을 보유하고 있습니다. 둘째, 프로그램마다 측정 기간 내에 시청 시간을 생성하는 시간이 모두 같지 않기 때문에 프로그램의 출시일을 고려해야 합니다.
These lists of top streaming programs are based on total viewing that occurred from January 2025 through June 2025 (12/29/24 – 06/28/25) and ranked on total viewing minutes by Persons 2+. Data was sourced through 닐슨 스트리밍 콘텐츠 등급, Nielsen’s streaming program measurement service that provides program and episode level viewing metrics (e.g. ratings, reach, frequency, co-viewing, etc.) across non-linear TV viewing sources with audience breakouts available by persons- and household-level demographics (e.g. age, gender, race, ethnicity), all market breaks, device, platform, etc. Nielsen will release the full-year list of top streaming programs at the end of 2025, and will continue to release our weekly Streaming Top 10 lists.
닐슨 소개
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, 유튜브, Facebook 그리고 인스타그램).
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