在日益复杂的媒体环境中，该地区的营销人员必须兼顾短期投资回报率和长期品牌建设需求。本白皮书将帮助您了解如何取得正确的平衡。 

This paper was written in consultation with the industry as part of The Collective – Nielsen’s series of senior media leaders round tables and events. Hosted in key markets annually, these aim to bring together leaders of the industry in a series of Chatham-house rules conversations, to expand, debate and converse on a number of critical industry topics.

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