Marketing’s Great
Balancing Act

Marketers across the region must juggle short-term ROI with long-term brand building needs in an increasingly complex media landscape. This white paper helps you understand how to strike the right balance. 

This paper was written in consultation with the industry as part of The Collective – Nielsen’s series of senior media leaders round tables and events. Hosted in key markets annually, these aim to bring together leaders of the industry in a series of Chatham-house rules conversations, to expand, debate and converse on a number of critical industry topics.

Learn more about:

Marketing investment priorities across Asia Pacific

Strategic gaps between media goals and campaign KPIs in the region

Advancements in reaching and measuring key audience segments

How to capture the true impact of your marketing efforts