Sydney, Australia – February 14, 2024 - Data released today by Nielsen Consumer & Media View (CMV), Australia’s most comprehensive consumer analytics tool, has revealed how much Aussies are spending on their loved one (or loved ones) this Valentine’s Day.
尽管澳大利亚的年轻男性努力用自己的口袋来表达爱意，但由于生活成本压力不断增加，情人节的平均花费从 2023 年到 2024 年下降了 9.3%。
CMV 在线调查对近 30,00 名澳大利亚人（14 岁及以上）进行了抽样调查，结果显示，堪培拉 18 至 25 岁的男性是情人节最大的消费群体，他们平均花费 172 澳元来宠爱自己的另一半。
紧随其后的是维多利亚州 40 至 54 岁的男性，然后是南澳大利亚州 25 至 39 岁的男性，他们的平均支出分别为 143 澳元和 142 澳元。
In 4th place were 25 to 29-year-old males in NSW, spending an average of $132. Close behind were the state’s 14 to 17-year-old males – again separated by just one dollar, spending an average of $131.
北方领土人是全国最节俭的恋人，今年情人节他们在另一半身上的平均花费为 98 美元。不过，在这个特殊的日子里，他们的消费却没有出现全国性的下降，同比增加了 9 美元，而且在消费最高的女性中名列榜首，平均消费 87 美元。
尼尔森太平洋地区董事总经理莫妮卡-佩里（Monique Perry）说："虽然你无法为爱定价，但你可以为高质量的数据定价，尤其是在正确的时间、关于正确的主题的数据和消费者洞察力。
About Nielsen Consumer & Media View (CMV)
Nielsen Consumer & Media View is an essential tool for understanding the constantly evolving consumer landscape. With rich demographic and lifestyle data, and information on purchasing behaviours and intentions alongside extensive media habit reporting, Consumer & Media View helps you shape successful brand, advertising and marketing strategies.
Consumer & Media View provides an invaluable resource for identifying priority audiences to inform the planning, buying, or selling of advertising media, to inform business and consumer strategies, and to build a comprehensive market/category landscape view.
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
了解更多信息，请访问 www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
媒体联系方式
丹-查普曼
尼尔森亚太区传播副总监
dan.chapman@nielsen.com
+61 404 088 462
