新的 Gracenote On Sports 解决方案帮助视频服务利用体育节目提供更好的用户体验并提高参与度
NEW YORK – December 11, 2024 – Gracenote, the content data business unit of Nielsen, today announced the launch of Gracenote On Sports, a new solution developed to transform how viewers discover and engage with sports content across platforms. The solution fixes the consumer problem of finding live sports by providing streaming and linear video platforms an easy-to-implement metadata solution that connects the entire sports video ecosystem. Gracenote will showcase new live sports discovery experiences made possible by On Sports at CES from January 7 – 9, 2025.
For the first time ever, video services can now use a single API to access Gracenote sports data covering 150+ leagues and competitions connected to industry-leading Gracenote video data including imagery and content IDs. Enriched sports data, live sports schedules and team and league data power next-generation universal search capabilities and unique sports experiences to attract and retain viewers. Future product enhancements will enable display of real-time game scores and team standings as well as athlete appearances in other entertainment content.
随着流媒体的兴起和体育转播权的分散，获取体育节目的渠道也变得支离破碎。例如，在 2024 年常规赛期间进行的 2430 场美国职业棒球大联盟比赛中，只有 150 场通过传统广播或流媒体渠道在全国范围内转播。由于 93% 的比赛分散在地区体育网络、地方频道、流媒体服务和联盟开发的直接面向消费者的产品中，许多职业棒球迷很难观看到他们喜爱的球队的比赛。
"Gracenote 首席产品官 Bill Michels 说："体育节目具有吸引大量热情观众的独特能力，这对寻求提高参与度和服务时间的视频提供商来说非常宝贵。"借助 Gracenote 的新解决方案，客户现在可以利用体育内容提供创新的发现体验，并在争夺观众及其注意力的竞争中获胜。
通过 On Sports，视频提供商可以做到以下几点：
- 根据偏好和观看历史记录提供量身定制的直播比赛推荐，实现个性化体育体验
- 创建一个综合体育中心，在不同平台上聚合现场赛事和相关内容
- 通过多种渠道和流媒体平台帮助球迷发现即将到来的现场比赛，从而提高赛前参与度
- 在用户界面上显示实时比分和联赛排名，提升实时游戏体验
- 通过提供相关的观看选项（如回顾节目、集锦和赛后分析）来丰富赛后内容
Gracenote has a long history of powering the user experiences of the world’s biggest and most innovative TV providers. On Sports covers more than 150 of the world’s most popular sports leagues and competitions including the NFL, NBA, Premier League and Formula 1 in more than 50 countries globally. As the entertainment industry continues its evolution, Gracenote is transforming its offerings in step to ensure customers can effectively leverage programming to maximize engagement and monetization. Learn more at https://gracenote.com/on-sports/.
关于 Gracenote
Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 40M+ titles in 260+ streaming catalogs in 35 languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. For more information, visit Gracenote.com.
Press contact
马克-山田
VP, Communications
mark.yamada@nielsen.com
