Sydney, Australia – February 1, 2024 - Data released today by 尼尔森Ad Intel, Australia’s most comprehensive ad spend monitoring service, has revealed which brands invested the most in advertising across the nation in 2023.
尼尔森公布的澳大利亚广告支出最高的 20 强名单是经过详细分析后得出的结果，准确反映了去年 1 月至 12 月期间的广告趋势和支出情况。
零售业巨头哈维-诺曼（Harvey Norman）位居榜首，巩固了其全国最大广告商的地位，其次分别是伍尔沃斯（Woolworths）和麦当劳（McDonald's）。
Tesltra 是支出最高的电信公司，排名第 8 位，而 Sportsbet 则是支出最高的博彩服务公司，排名第 16 位。
Uber 首次进入前 20 强，排名第 19 位，而丰田则是 2023 年消费最高的汽车品牌，排名第 14 位。
Nielsen Ad Intel’s Australia Commercial Lead, Rose Lopreiato, said: “The Ad Intel spend data for 2023 is pretty telling – marketers aren’t just relying on advertising, they’re its biggest champions. They know it’s still the best and most economical way of forging lasting connections between brands and consumers. Top-tier data, like that provided by Nielsen Ad Intel, is crucial if you want to get the edge on your competition.”
关于尼尔森Ad Intel
Ad Intel 提供当今最全面的跨平台广告情报。通过直观的软件，可以审查和比较跨媒体、公司、类别或品牌的广告活动以及历史数据。
注：尼尔森按公布的费率卡价值监测主要媒体的广告总支出。虽然某些媒体所有者会提供折扣，但费率并不公开。另请注意，类别和品牌/产品分组数字由尼尔森自行决定分组。
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
了解更多信息，请访问 www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
媒体联系方式
丹-查普曼
尼尔森亚太区传播副总监
dan.chapman@nielsen.com
+61 404 088 462
