EMERYVILLE, CA – April 13, 2023 – Gracenote, the content solutions business unit of Nielsen, has joined the Entertainment ID Registry (EIDR) Board. The organizations will partner on new ways to help the media and entertainment industry improve workflow efficiencies through automation, drive program discoverability and optimize return on content investment – key business imperatives in the streaming age.
“I am thrilled to extend a very warm welcome to Gracenote as they join the EIDR Board,” said Hollie Choi, Managing Director of EIDR. “Gracenote and EIDR share in the mission to improve the accuracy and efficiency of content management and distribution for the media and entertainment industry. I’m looking forward to finding ways for our two organizations to work together on our common goals.”
"Gracenote 产品副总裁 Filiz Bahmanpour 说："作为一家客户至上的企业，Gracenote 不断寻求新的方法来满足我们尊贵的客户以及更广泛的媒体和娱乐行业的需求。"我们对加入 EIDR 董事会充满热情，并将利用这个席位与业界展开对话，探讨我们如何合作才能带来更多价值。
EIDR（Entertainment ID Registry，娱乐 ID 注册）是一个用于音频和视频内容的唯一标识符系统，旨在为整个媒体供应链提供一种识别和跟踪作品的标准方法。Gracenote 是全球领先的电视和电影元数据及 Gracenote ID 提供商，通过将与节目相关的数据资产（如描述、类型、演员表、图像和平台上的平台可用性）连接起来，为内容分发和发现生态系统提供动力。
Gracenote 和 EIDR will both be at the NAB Show from April 17 – 19 in Las Vegas, NV.
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (推特, LinkedIn, 在 Facebook 上 和 Instagram).
