尼尔森最新数据揭示了全美最受欢迎的运动员、最喜爱的体育运动、最流行的趋势以及粉丝群体的变化情况
- 洛杉矶天使队目前在日本的球迷人数超过读卖巨人队
Tokyo – December 14, 2023 – Nielsen Sports today released its latest Fan Insight Report – an independent survey of Japan’s ever-growing legion of sports fans. The report includes rankings of popular sports and sporting events, as well as fan recognition, and core fan rates for each sport.
该报告是尼尔森体育在全球 20 多个地区进行调查的结果，研究了 2020 年至 2023 年的发展趋势，包括 Covid 的影响。
它为品牌、版权持有者、代理机构和体育营销人员提供了设计、完善和提高战略与活动成功率所需的详细见解。
亮点
日本球员的受欢迎程度会对一支球队的球迷群体，甚至是体育运动本身产生巨大影响，往往会导致球迷的兴趣在国际比赛之前、期间和之后发生明显变化。
• Soccer viewership surpasses baseball
Soccer now tops baseball when it comes to local viewers.
• Despite trailing soccer, baseball viewership is growing
Japan’s interest in baseball remains strong, and the number of fans grew in 2023 thanks to the 2023 World Baseball Classic (WBC).
• Popular players are difference-makers
US Major League Baseball Team (MLB), the Los Angeles Angels, have surpassed the Yomiuri Giants when it comes to the number of Japanese fans, thanks in no small part to local hero, Shohei Ohtani.
研究表明，这种效应提高了人们对这项运动的整体兴趣，所有 MLB 球队的日本球迷人数都在增加。
今年早些时候获得 MLB MVP 奖的大谷最近与洛杉矶道奇队签订了一份创纪录的合同，这很可能会促进美国棒球在日本的普及。
Japanese basketballer, Rui Hachimura, also helped to grow the number of LA Lakers fans in Japan, following his signing to the prestigious NBA team – confirming that local players in foreign leagues grows the sport’s fanbase.
• Influence of sponsorships is on the rise
From the survey result of brand sponsorship, the number of fans who answered “sponsorship contributes to brand appeal” and “sponsorship exposure is more memorable than other advertising” is gradually increasing
报告中的其他重要见解
- 日本最受欢迎体育排名前 20 位：知名度、粉丝人数、核心粉丝人数、媒体观看人数和活动参加人数
- 最受日本观众欢迎的 30 大本地和全球体育赛事
- 全球最受日本观众欢迎的 30 大体育联赛
- 日本和美国最受日本观众欢迎的 50 支职业运动队（日本职业棒球队、J1/J2、B 级联赛、MLB、NBA）
加
- 科维德事件后观众人数增加
- 体育迷重叠
- 世界杯对日本球迷的影响
- 2019 年橄榄球世界杯与 2023 年世界杯相比橄榄球球迷的变化
- 奥运会不再是球迷的最爱吗？
Please contact us for more information about the report
nielsensports_press_jp@nielsen.com
