多年协议覆盖美国、墨西哥和波兰市场，为 Netflix 提供线性和流媒体受众数据，以全面了解媒体消费行为
NEW YORK – January 18, 2023 – Nielsen has announced an expansion of its relationship with Netflix (NASDAQ: NFLX), which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland. In the U.S., Netflix will subscribe to Nielsen’s National TV measurement data and Streaming Platform Ratings. In Mexico and Poland, Netflix will subscribe to cross-platform audience insights which are derived from streaming panels in each respective market.
随着电视行业的不断发展，流媒体服务必须了解并测量观众的行为和收视偏好，才能做出明智的商业决策。借助尼尔森测量服务的洞察力，Netflix 现在可以全面了解跨媒体消费情况。
"尼尔森产品管理高级副总裁金-吉尔伯蒂（Kim Gilberti）表示："我们很荣幸能继续与Netflix合作，为他们提供所需的洞察力，帮助他们了解媒体消费发展过程中的受众情况。尼尔森产品管理高级副总裁Kim Gilberti表示："随着我们越来越接近于通过Nielsen ONE ，提供跨屏幕和跨平台的可比和重复指标，与Netflix达成的这项协议是另一个很好的例子，说明尼尔森现在和将来都能很好地引领受众测量运动。"
“The biggest shift in entertainment continues to be from linear TV to streaming and Nielsen’s Gauge shows where viewers spend their time – and how their consumption patterns are changing,” said Pablo Perez De Rosso, Netflix Vice President, Strategy, Planning & Analysis. “This information is essential for the industry and we’re excited to continue to work with Nielsen in Mexico and Poland.”
关于尼尔森
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。
关于 Netflix
Netflix is one of the world’s leading entertainment services with 223 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can play, pause and resume to watch, as much as they want, anytime, anywhere, and can change their plans at any time.
