- NZโs travel & tourism ad spend hits NZ $216,273,000
- ๆชๆฅ 12 ไธชๆๆฐ่ฅฟๅ ฐไบบ้ฆ้็ๆฌๅฐๅๆไฝ็ณป็ป็ฎ็ๅฐ
- Helloworld Travel ไฝไธบ้ข่ฎข้ฆ้็ฝ็ซๅ ๆฎไธปๅฏผๅฐไฝ
Sydney – September 25, 2023 – As Kiwis head off for the school holiday break, Nielsen, a global leader in audience measurement, data and analytics, has released its latest insights into the travel plans of New Zealanders and the growing ad budgets being used to attract them.
่ฎกๅๅจๆชๆฅ 12 ไธชๆๅ ๆ ่ก็ๅฅๅผๆไบบไธญ๏ผๆ 58% ็ไบบ่กจ็คบๆพณๅคงๅฉไบๅๅธๅจไปไปฌ็ๆ ่กๅๅไธ๏ผ31% ็ไบบๅธๆๅปๅคชๅนณๆดๅฒๅฑฟ๏ผๅ ๆฌๅบๅ ็พคๅฒใๆๆตๆ่จๆฉไบใ24%็ไบบ่ฎกๅๅป่ฑๅฝๆๆฌงๆดฒๅบฆๅใ
ๆ่ถฃ็ๆฏ๏ผๅจๆงๆฌๆพณๅคงๅฉไบๆข้ฉ็ๆฐ่ฅฟๅ ฐไบบไธญ๏ผ็บฆๆๅๅไนไธๆฏๆฅ็บธ็ๅฟ ๅฎ่ฏป่ ๏ผไปไปฌๆฏๅจ้ ่ฏปๅไปฝๆๆดๅคๆฅ็บธ็ๅพๅๆฏๅ ถไปๆ ่ก่ ้ซๅบ 9%ใ
Nielsen Consumer & Media View (CMV/CMI)* found that 90% of New Zealanders surveyed, translating to 3,750,000, plan to travel in the next 12 months, with the vast majority (3,307,000) preferring to stay in their own backyard.
ๅฝๅฐๆๅๆฌข่ฟ็ๅฐ็นๆฏ็ๅ้๏ผๅพ็ฅจ็ไธบ 30%๏ผๅ ถๆฌกๆฏๅ็นไผฏ้ทๅๅบ็ฃๅ๏ผๅพ็ฅจ็ไธบ 21%๏ผๅฅฅๅ ๅ ฐๅพ็ฅจ็ไธบ 19%ใ
่ฝ็ถๆฌๅฐๆ ๆธธ็ๅธๅผๅไพ็ถๅผบๅคง๏ผไฝ 40% ็ๆฐ่ฅฟๅ ฐไบบ๏ผ167.8 ไธไบบ๏ผๆญฃๅจไธบไปไปฌ็ไธไธๆฌกๆ ่กๅฏปๆพๆตทๅค็ฎ็ๅฐ๏ผๅ ถไธญๅคงๅคๆฐไบบ็็ฎๅ ้ฝๆๅไบๅกๆฏๆผๅฒๅฏนๅฒธใ
ๅจ่ฐๅฐไธชไบบๆ ่ก็ๅๅ ๆถ๏ผ82% ็ๆฐ่ฅฟๅ ฐไบบ่ฏดๆฏไธบไบ "ๆพๆพๅๅ ็ต"๏ผไธ็ฎกๆฏๅฝๅ ๆ ่ก่ฟๆฏๅฝ้ ๆ ่กใไธ่ฟ๏ผๅจ่ฎกๅๅบๅฝๆ ๆธธ็ไบบไธญ๏ผ71% ็ไบบ่กจ็คบไฝ้ชๆฐๆๅใๆฐไผ ็ปๅๆฐๅๅฒไนๆฏๆ ่ก็้่ฆๅๅ ใ
้็ๆฐ่ฅฟๅ ฐไบบ่ถๆฅ่ถๅคๅฐไฝฟ็จๆฐๅญๆๆฏ๏ผHelloworld Travel ๅทฒๆไธบๆฐ่ฅฟๅ ฐไบบๅจ็บฟ้ข่ฎขๆ ่ก็้ฆ้็ฝ็ซใๅฏนไบ 54% ็ๆตทๅคๆ ่ก่ ๅ 47% ็ๅฝๅ ๆ ่ก่ ๆฅ่ฏด๏ผ่ฟๆฏไปไปฌ็้ฆ้ใ
ไธๆญคๅๆถ๏ผ71% ็ๅ่ฎฟ่ ๏ผๅณ 293.3 ไธๆฐ่ฅฟๅ ฐไบบ๏ผ่กจ็คบไปไปฌๆฟๆๅจๆๅนดไนๅ้ฎ่ฝฎ๏ผๅ ถไธญๅคงๅคๆฐไบบๅฏนๅคชๅนณๆด็พคๅฒใๆฐ่ฅฟๅ ฐ้ฃๆฏไผ็พ็ๅฐๆนใๆพณๅคงๅฉไบใๅ ๅๆฏๆตทไปฅๅๅธ่ ๅๅฐไธญๆตทๅๅฒๅฑฟ็็ฎ็ๅฐๆ ๆ็ฌ้ใ
ๆญคๅค ๅฐผๅฐๆฃฎAd Intel** data also shows that overall, the total amount spent on advertising in travel-related categories in New Zealand from August 2022 to July 2023 was an astounding $216,273,000, with Air New Zealand, Flight Centre, and Christchurch International topping the list of biggest advertisers.
NZ advertising spend in the โTravel Agentsโ category alone increased sharply from $19 million (August 2021 to July 2022) to $51.9 million (August 2022 to July 2023) – a whopping 173% increase, year-on-year, with Flight Centre, Webjet, and House of Travel the top spenders in that category.
ๅ ณไบๅฐผๅฐๆฃฎ
Nielsen shapes the worldโs media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
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*Source: Nielsen CMI, YE Q1 2023 data (Q2 2022 – Q1 2023)
**Source: Nielsen Ad Intel (August 2021 to July 2022) and (August 2022 to July 2023)
