ไป 2022 ๅนด 1 ๆ 1 ๆฅๅฐ 1 ๆ 14 ๆฅ๏ผ้ฆๆธฏไบบๅจๅฎถ่ง็ๅจ็บฟ่ง้ข็ๆปๆถ้ด่พพๅฐ 46 ไบฟ 1 ๅ้๏ผๅ ๅจๅฎถ่ง็็ตๅฝฑใ่ง้ขๅ็ต่ง่็ฎๆถ้ด็ 1/5๏ผ่ฟๅปไธคๅจๅ ฑๆ 4302 ไธ้ฆๆธฏ่งไผๅจๅฎถ่ง็ไบๅจ็บฟ่ง้ข๏ผๅๆถ๏ผYoutube ๅ myTV SUPER ๅจๆตๅชไฝๅนณๅฐไธญๅ ๆฎๅไธคๅใ
ๅจๅฎถ่ง็ๅจ็บฟ่ง้ข 3 ็ๆถ้ด่พพๅฐ 461 ไบฟๅ้๏ผๅ ฑๆ 4 302 ไธ้ฆๆธฏ่งไผ้ๆฉ่ง็ๅจ็บฟ่ง้ขใ
ๅฐผๅฐๆฃฎๆฐๆฎๆพ็คบ๏ผๅจ็บฟ่ง้ขๅ ๅฎนๅ ่งไผ่ง็ B ็ฑป่ง้ขๆปๆถ้ฟ็ 20.1%ใๅๆ๏ผๅ ่ดน็ต่ง้ข้ C ็ๆถ่งๆถ้ดๅ ่ง้ขๆปๆถ่งๆถ้ด็ 63.7%ใ
Gigi Lui, Vice President of Nielsen Hong Kong, said: “We are very pleased to release our first online video platform research insights in Hong Kong. The industry is always looking for detailed data on audience exposure to various types of video content, which Nielsen measures and monitors in a quantifiable and comparable way. Viewersโ online video viewing behavior, integrated with overall video viewing habits, provides a very important perspective for content creators, we-media, advertising agencies, streaming platforms, advertisers, industry organizations and agencies.โ
Ranjeet Laungani, general manager of Nielsen North Asia, said: “With the rapid growth of streaming audiences in Hong Kong, Nielsen’s solution for Hong Kong’s streaming platforms is an important milestone in enabling media buyers and sellers to better understand where home audiences are The impact of using major streaming platforms across devices, and the interactions, behaviors and habits between using streaming platforms and traditional TV viewing. Today, Nielsen ONE, Nielsen’s exciting global vision, takes a big step in Hong Kong .”
ๅ ณไบๅฐผๅฐๆฃฎๅจ็บฟ่ง้ขๅนณๅฐๆดๅฏ
ๅฐผๅฐๆฃฎๆตๅชไฝๅนณๅฐๆดๅฏไฝฟ็จไบบๅทฅ้ฉฑๅจ็ๆ ทๆฌๅบๅไธๆ่ฎก้ๆๆฏๆฅๆต้ๅชไบๅชไฝๅบ็จ็ฝ็ซ๏ผApp/Web๏ผๆญฃๅจ่ฟ่กๆตๅชไฝๆญๆพไปฅๅๅชไบ่ฎพๅคๆญฃๅจ่ฟ่กๆตๅชไฝๆญๆพ๏ผๆบ่ฝ็ต่งใ่็ฝ่ฎพๅคใ็ต่ง็ใ่ง้ขๆธธๆๆบใ็ต่ๅๆๆบ๏ผใ
By fusing “who”, “where”, and “what to see”. We can create a macro view of how audiences engage with various online video platforms. Using this expert information, you can make critical decisions about how to best reach your target audience, enhance your tour content, or optimize your M&A strategy for Nielsen Streaming Platform Insights Solutions clients.
ๆฐๆฎๆฅๆบ
- Database: Age 4+; Level: Period; Streaming App/Web (TV + Mobile + Computer); myTV SUPER (OTT + Mobile + Computer); Viewing Mode: Live + Playback; Data: As above; Data Period: 2022 January 1st – 14th; Remarks: For home network only
- ๆฐๆฎๅบ๏ผๆฐๆฎๅบ๏ผ4 ๅนดไปฅไธ๏ผๆฐๆฎ๏ผๅๅฐ่พพ็๏ผๆฐๆฎๆ๏ผ2022 ๅนด 1 ๆ 1 ๆฅ่ณ 14 ๆฅ
- ๅฐผๅฐๆฃฎๆตๅชไฝๅนณๅฐๆดๅฏ่งฃๅณๆนๆก๏ผๆฐๆฎๆ๏ผ2022 ๅนด 1 ๆ 1-14 ๆฅ
ๅคๆณจ:
ๆฐๆฎไป ไปฃ่กจๅฎถๅบญไบ่็ฝ๏ผๅฆ WiFi ๆๆ็บฟไบ่็ฝ๏ผไธ็ๆตๅชไฝๆดปๅจ๏ผไธๅ ๆฌๆทๅคๆตๅชไฝๆๅฎถๅบญไบ่็ฝไปฅๅค็ๅฎถๅบญๆตๅชไฝ๏ผๅฆ้่ฟ็งปๅจไบ่็ฝ๏ผใ
A.ๆๅๅบไบๆๆ 35 ไธช่ขซๆตๆตๅชไฝๅบ็จ็จๅบ/็ฝ็ซ๏ผ100Mostใ17 LiveใBig Big ChannelใBig Big FunใBilibiliใ่ฑ็ฃใFacebookใHBO GoใHKATVใ้ฆๆธฏๅ ฌๅผ็ต่งใi-CableใInstagramใ็ฑๅฅ่บใmyTV SUPER๏ผๅ ๆฌ myTV SUPER OTT ็ๅญๆตๅชไฝ๏ผใNetflixใNow NewsใNow PlayerใNow SportsใNow-EใไธๆนๆฅๆฅใPPLiveใๅ่ฎฏ็ฝใ้ฆๆธฏ็ตๅฐๅจ็บฟใๆ็ใ่ พ่ฎฏ่ง้ขใTikTokใTVB NewsใTVBAnywhereใUpLiveใViu YellowใViuTV BlueใVOOVใๅพฎๅใไผ้ ทใYouTube๏ผ๏ผๆฐๆฎๆ๏ผ2022 ๅนด 1 ๆ 1 ๆฅ่ณ 14 ๆฅ
ๅฐผๅฐๆฃฎๆญฃๅจๅชๅๆฉๅคงๆตๅชไฝ่ฆ็่ๅด๏ผ็ฎๅๅฐๆช่ฆ็๏ผไบ้ฉฌ้ Prime VideoใApple TV+ใDisney+ใHMVOD ๅ UTV
B.่งไผๆ 430 ไธๅจๅฎถ่ง็ๆตๅชไฝ่็ฎ็้ฆๆธฏไบบ
Broadcast – Free TV Channels
Other – other devices (i.e. TV game consoles, TV boxes) / other channels (e.g. satellite channels)
ๅ ณไบๅฐผๅฐๆฃฎ
ๅฐผๅฐๆฃฎๆฏ่กไธ้ขๅ ็ๅไผๆต้ๅๆฐๆฎๅๆๅ ฌๅธ๏ผไธบๅ จ็ๅชไฝๅๅ ๅฎนๅถๅฎ่กไธๆ ๅใ้่ฟๅฏนๅชไฝๆถ่ดน่ ๅๅ ถๅจๆๆๆธ ้ๅๅนณๅฐไธ็ๆถ่ดน่กไธบ่ฟ่ก็ ็ฉถๅๅๆ๏ผๆไปฌไธบๅฎขๆทๆไพ็ฌ็ซ็ๅฏๆไฝ็ๆดๅฏๅ๏ผๅธฎๅฉๅนฟๅๅใไปฃ็ๅๅๅชไฝๅนณๅฐ้ๆถ่ฏๅซๅนถๅธๅผ็ฎๆ ๅไผใ
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