TV 2、DR、北欧娱乐集团、Discovery Networks 和尼尔森丹麦公司将于 2022 年 1 月 1 日起对电视和流媒体的收视率进行新的测量。
经过一年多的充分准备，丹麦将于 2022 年 1 月 1 日接受新的观众调查。2022 年 1 月 1 日，丹麦将接受由国际分析公司尼尔森（Nielsen）负责的新的观众调查。与尼尔森签订的协议有效期至 2026 年，TV 2、DR、北欧娱乐集团（NENT）和探索网络（Discovery Networks）已与尼尔森达成协议，此后迪斯尼也希望参与调查。这是丹麦观众调查 30 年来首次有新的供应商。
This is a new measurement for a new era, where Danes’ viewing habits and media use are becoming increasingly digital. Therefore, the new viewer survey has increased focus on the Danes ‘changed media habits, more screens, more content types, streaming viewing and new actors, says the chairman of the TV stations’ joint steering group for the viewer survey, Frederik Barnholdt, team manager for Market & Performance Measure at TV 2 .
丹麦家庭的收视行为变化迅速。例如，丹麦几乎每四户家庭中就有一户不再拥有传统的电视套餐，复杂的行为模式对确保更精确的消费测量提出了更高的要求。
弗雷德里克-巴恩霍尔特（Frederik Barnholdt）指出，尼尔森必须继续对丹麦家庭中的传统电视进行可靠的测量。自 1 月 1 日起，将对丹麦流媒体服务（如 DRTV 和 TV 2 PLAY）、国际流媒体服务以及社交媒体视频内容的消费情况进行新的报告，以补充这一测量。
We are ready for a poll with a fully-fledged TV and streaming panel of 1,750 households – the highest number ever in the history of viewer polls. In addition, Nielsen is using a new streaming meter, which via the router in the households measures the video transmission on all devices – smartphones, tablet, computer, chromecast and all other devices – in the household. We look forward to diving into the numbers and continuously improve and refine the measurement, says Frederik Barnholdt.
