TV 2, DR, Nordic Entertainment Group, Discovery Networks and Nielsen Denmark on a new measurement of viewership on TV and streaming from 1 January 2022.
After more than a year of thorough preparation, Denmark will receive per. January 1, 2022 a new viewer survey, which the international analysis company Nielsen is responsible for. The agreement with Nielsen, which applies until 2026, has been entered into with TV 2, DR, Nordic Entertainment Group (NENT) and Discovery Networks, and since then Disney has also wanted to be part of the survey. This is the first time in 30 years that the Danish viewer survey has a new supplier.
This is a new measurement for a new era, where Danes’ viewing habits and media use are becoming increasingly digital. Therefore, the new viewer survey has increased focus on the Danes ‘changed media habits, more screens, more content types, streaming viewing and new actors, says the chairman of the TV stations’ joint steering group for the viewer survey, Frederik Barnholdt, team manager for Market & Performance Measure at TV 2 .
Viewer behavior in Danish homes is changing rapidly. For example, almost every fourth household in Denmark no longer has a traditional TV package, and the complex behavioral patterns place increased demands on ensuring even more accurate measurement of consumption.
Frederik Barnholdt déclare que Nielsen doit continuer à fournir une mesure solide de la télévision traditionnelle dans les foyers danois. Cette mesure sera complétée à partir du 1er janvier par un nouveau rapport de consommation sur les services de streaming danois tels que DRTV et TV 2 PLAY et sur les services de streaming internationaux ainsi que sur le contenu vidéo des médias sociaux.
We are ready for a poll with a fully-fledged TV and streaming panel of 1,750 households – the highest number ever in the history of viewer polls. In addition, Nielsen is using a new streaming meter, which via the router in the households measures the video transmission on all devices – smartphones, tablet, computer, chromecast and all other devices – in the household. We look forward to diving into the numbers and continuously improve and refine the measurement, says Frederik Barnholdt.
