Nielsen and OpenAP are proud to share that their joint submission to the Digiday Media Buying & Planning Awards was named a winner in the Best Use of Technology category. OpenAP, an advanced advertising company that brings simplicity and scale to audience-based campaigns in television, collaborated with Nielsen to accelerate the speed of audience activation, powering brands to improve campaign efficiency and eliminate advertising waste.
Creating advanced audience campaigns in television can be a laborious process that traditionally has taken weeks to complete, so Nielsen integrated OpenAP’s OpenID, the common identity framework for TV, with Nielsen Audience Planner, Nielsen’s end-to-end solution that creates advanced audiences leveraging first-, second- or third-party data to quickly share a campaign with the market.
这种整合创造了一种环境，在这种环境中，规划、执行和衡量基于受众的电视营销活动的功能与传统的年龄和性别人口统计功能相同，并具有高级受众的额外优势。OpenAP 现在可以即时创建自定义受众群体，同时将周转时间从三周（或更长时间）缩短为即时创建群体。
首届 Digiday 媒体购买与策划奖旨在表彰使媒体购买与策划现代化的公司、品牌整合与技术。而 "最佳技术应用奖 "则表彰对活动绩效产生最显著、最积极影响的技术应用。
随着品牌不断投资于专有的第一方数据，至关重要的是他们能够将这些数据与其他数据集连接起来，丰富这些数据，在各个流程中使用这些数据，并通过生态系统发布这些数据。尼尔森/OpenAP的整合提高了广告活动的效率，使广告商能够无缝链接他们自己的第一方数据和其他数据集，从而缩短针对战略受众和行动导向受众进行媒体购买的周转时间。尼尔森/OpenAP 对高级受众的加速已在 2021 年产生了 50 多次数据驱动的线性购买，媒体投资超过 7500 万美元。
For more information about the Digiday Media Buying & Planning Awards, and a full list of winners, visit the Digiday Media Buying and Planning Awards Guide.
