ESL Gaming 与尼尔森拓展全面的电竞测量业务关系

延长多年，丰富电竞研究标准，评估品牌合作整合情况

Cologne/New York – ESL Gaming, the world’s leading esports company, and Nielsen, the global leader in audience insights, data and analytics, announced today the expansion of their comprehensive business relationship with an additional three years. 

新协议扩展了始于 2019 年的现有业务关系，将继续推动电竞研究标准向前发展，同时为 ESL Gaming 当前和未来的品牌合作伙伴提供必要的信心，帮助他们迈出进入电竞行业的下一步或第一步。

该协议使 ESL Gaming 能够根据尼尔森行业领先的质量指数 (QI) 媒体方法，定期向品牌合作伙伴和广告商报告货币估值。这样就可以确定合作关系在数量上是否成功，并与其他电竞和传统体育项目进行可靠的基准比较。 

业务关系的范围已扩大到每年追踪更多的赛事，以及每个平台和频道的更多转播。双方的合作涵盖 17 项赛事，包括 CS:GO 的 ESL 职业巡回赛和 ESL Gaming 的 Dota 2 赛事，以及 ESL Gaming 完整的移动电竞生态系统，主要集中在四个方面：

• Media & Sponsor Valuation: Measurement and tracking of media value for brand and media partners across major live streaming platforms and broadcast languages to provide a “full picture” on audience and media value achieved for partners;
• Community & Fan Analytics: E-sports audience research analysis delivering quantitative and qualitative consumer insights and analytics;
• Utilizing standardized metrics for E-sports viewership measurement and benchmarking across all relevant global and local live streaming platforms;
• Mobile gaming & E-sports: Assessment of ESL Gaming’s recently announced Snapdragon® Pro Series, including evaluating broadcasts and partner integration directly within the corresponding mobile games. 

“Nielsen is a true market leader when it comes to sports research. The long standing relationship has already provided our business partners with many in-depth insights into and a great deal of standardized reliable data about esports communities, brand activations and measurable ROI,” said Tobias Vogt, Director Commercial Operations at ESL Gaming. “By expanding this collaboration and including more events, we keep innovating our ecosystems and the wider industry, and we are very excited to continue sharing our extensive knowledge with our existing and future partners.”

“We are proud ESL is trusting Nielsen as the reliable source to evaluate all of their global events,” said Timo Krueger, Commercial Director Esports & Gaming, Nielsen Esports. ”We are working closely with ESL to understand better their challenges to provide the best and most beneficial data around partner valuation and fan/consumer behavior in a rapidly developing entertainment industry around the world.”

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