该奖项旨在表彰跨平台服务视频观看测量技术的创新成果
For many in the media industry, winning an Emmy® Award is an honor, but winning a fourth Emmy® Award is an even rarer accomplishment. The National Academy of Television Arts and Sciences (NATAS) announced today that Nielsen was recognized with a 2020 Emmy® Award for its System to Measure Video Performance and Demographics Across Multiple Platforms. Simply put, the technology enables measurement of viewing and demographics of linear TV consumption on PCs, tablets and smartphones. This Emmy® Award is even more meaningful in that once a technology is awarded, it can never be resubmitted for consideration, and Nielsen has received this recognition.
"尼尔森首席运营官卡尔蒂克-拉奥（Karthik Rao）表示："利用技术和创新为我们的客户提供了无与伦比的创造性解决方案。"这是尼尔森品牌的标志，我们非常荣幸和自豪地看到，美国国家电视艺术与科学学院认可了这一突破性的技术成就，以及尼尔森对衡量各种形式的收视曝光率的承诺。"
这一历程始于 2013 年初，当时一个明显的趋势是，消费者越来越倾向于在个人电脑、应用程序和智能手机等平台上观看内容。因此，尼尔森利用其深厚的技术资产和知识产权创建了测量功能，通过在程序员的数字视频平台和系统中嵌入软件来捕捉数字内容曝光。通过开发专有的、先进的软件开发工具包（SDK）和应用程序接口（API），尼尔森能够部署重要的数字工具，这些工具对于与客户和数字供应商实现无缝集成以及广泛的行业应用至关重要。
该技术于 2015 年推出，产生了大量的曝光数据，尼尔森的世界级数据科学家对这些数据应用了业务规则、重复数据删除技术、人口融合技术，并纠正了年龄和性别偏见。从那时起，由于数字观看带来的受众提升，节目制作人对视频消费有了更全面的了解，从而在内容和广告方面采取了更好的货币化策略。同时，广告商也能更清晰地了解其整体广告活动的效果。该技术仍是尼尔森当前和未来产品开发的关键要素。
Nielsen, along with this year’s other recipients, will be honored virtually at the 72nd Annual Technology & Engineering Emmy® Awards Ceremony scheduled for Sunday, Oct. 10, 2021, in partnership with the National Association of Broadcasters (NAB) Show/conference.
