该服务可提供播客听众与他们的购买习惯相匹配的洞察力
New York, NY – Feb. 4, 2021 – Nielsen (NYSE: NLSN) today announced that Active International, Ad Results Media (ARM), and Oxford Road are now subscribers to Nielsen’s Podcast Buying Power Service. As new subscribers to Nielsen’s service, these agencies will have access to podcast insights spanning 18 genres that can be cross referenced against a massive category of consumer purchase behavior patterns and services usage.
尼尔森的 "播客购买力 "服务目前拥有超过13家主要播客公司以及多家广告代理公司客户，允许客户利用从订阅者那里收集到的节目标题对节目进行剖析，以便将特定类型的听众与特定的广告商和特定节目层面的洞察联系起来。据统计，尼尔森的播客购买力数据库收录了 160 多个最大的播客节目。
Active International 是一家独立的媒体公司，也是一家拥有近四十年历史的企业贸易领导者，它帮助企业实现资产价值最大化，提高广告支出回报率，并为未列入预算的支出筹集资金。
"我们很高兴能将尼尔森的播客购买力服务功能带给我们的音频客户，"Active International 全国音频部副总监 Jason Endres 说。"我们在媒体行业的独特优势与这些先进的洞察力相结合，将继续帮助客户实现优质节目的高投资回报率。
Ad Results Media (ARM) 是音频媒体行业的开拓者，在品牌音频广告领域已领跑 20 多年。ARM 将品牌信息与高度相关的受众联系起来，以到达率、相关性、共鸣和响应的形式提供更有意义的投资回报率。
"ARM公司合伙人兼首席执行官马歇尔-威廉姆斯（Marshall Williams）说："现在是品牌探索播客和音频广告生态系统的最佳时机：这是最真实、最令人难忘、最有利于品牌发展的媒体。"作为首批将影响力广告和音频广告结合在一起的广告公司之一，我们对数千个播客、广播、流媒体音频和流行数字节目进行测试、收集专有数据、监控和购买。除了我们的专有数据库（包括数千个播客的内部策划指标）外，与尼尔森播客购买力服务的合作将帮助我们更清晰地进行受众分析和绩效诊断，从而更好地调整品牌、量化成功，并有效地为我们的客户扩大规模。
牛津路公司总部位于洛杉矶，是音频和播客领域的战略机构领导者。
“Oxford Road is redefining how media, technology, and data come together to achieve clients’ objectives in today’s dynamic marketplace,” said Giles Martin, EVP of Strategy and Insights at Oxford Road. “As an agency with industry-leading use of data to optimize campaign performance, we look forward to integrating Nielsen’s unique insights into our toolkit. It will enrich our planning and data capabilities and allow us to take clients to the next level.”
只有尼尔森凭借其广泛的斯卡伯勒类别数据库，与播客建立了这种类型的广告客户联系。尼尔森播客购买力服务能够捕捉特定节目的结果，并将其与 2,000 多个零售/计划购买类别以及数百个具有特定品牌名称的广告商（如保险公司、汽车、快餐店、家装零售商等）联系起来。这些易于使用的报告由网络软件生成，每年发布两次数据。
"尼尔森全球媒体需求方业务执行副总裁/董事总经理大卫-霍曼（David Hohman）表示："我们很高兴能为Active International、Ad Results Media和Oxford Road这些创新型广告公司提供支持，帮助他们为客户实现最佳市场效果。"随着越来越多的品牌广告商进入播客媒体，以及尼尔森分析160多个播客的能力，这些广告公司将能够作为行业领导者取得更大的成功。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ABOUT ACTIVE INTERNATIONAL Active International, the corporate trade leader for nearly four decades, enables companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses. Independent, with an unrivaled vantage point of the media industry, we help large and small brands and agencies achieve a higher ROI; leveraging incremental value in the same quality properties and services they already purchase. ABOUT AD RESULTS MEDIA (ARM) Ad Results Media (ARM) is a trailblazer in the audio industry, leading in branded spoken-word advertising: the most authentic, memorable and mutually beneficial format for growth. With more than 20 years of experience, ARM effectively connects audiences with brand messages, delivering richer and more meaningful ROI in the form of reach, relevance and resonance. The company, with offices in Houston, Austin and San Diego, is a leading purchaser of audio influencer ads globally and leverages its strong relationships within the industry to connect brands with the world’s most high-profile news, sports and entertainment creators. Follow their journey on social @adresultsmedia as they amplify the sound of success. ABOUT OXFORD ROAD Oxford Road, founded in 2013 by Dan Granger, is the leading Los Angeles-based audio ad agency. Pairing disruptive brands with powerful media outlets, Oxford Road develops and places direct-to-consumer ads across multiple channels including podcast, radio and television, reaching millions of people each day.
联系方式
尼尔森
布里吉特-亨纳曼
Brigit.Hennaman@nielsen.com
917-224-8246
尼尔森
道恩-罗文
Dawn.Rowan@nielsen.com
917-226-8022
