Nielsen Launches Stadium – The New Home Ground For Nielsen Sports Data & Insight!

• Media evaluation, advertising intelligence & consumer behaviours all in the one place
• Interactive & versatile analysis platform
• 对 30 多个行业领域的 200 多家太平洋体育产业进行基准测试

Sydney, 25 November 2021: Global measurement company, Nielsen, has launched in Australia & New Zealand, STADIUM.  Nielsen’s new client engagement platform, provides single sign-on access to a suite of syndicated Nielsen data sets, providing the most robust and comprehensive benchmarking tool for the sports marketing landscape. 

STADIUM 是专为我们的本地客户群和本地市场设计的，具有直观性、互动性和用户友好性。

STADIUM 是一个多功能信息源，可提供关键物业健康性能标准的基准，包括

媒体景观

• 了解赞助资产在市场中从上到下的相对媒体价值
• understanding the value and share derived at a sport, code, team & venue level
• understanding the value and share derived at an industry category & brand level
• 将各细分行业的赞助价值份额与传统广告趋势联系起来
• 了解广告支出的主要趋势，帮助您根据商业合作目标进行规划和展望

Fans & Consumers

• understanding key consumer interests & interactions with sports entities 
• accurately sizing fan base footprints – sports, codes, leagues, events & teams
• defining the profiles, attitudes & lifestyle connections associated with sports fans
• 确定体育迷的购买力特征及其对相关行业类别的价值

Scott Gillham, Head of Nielsen Sports, Pacific, said, “Our objective is to make it simple and easy for clients to access data that can help build unique value propositions around their fan bases and monetise their assets. Our investment in Nielsen Stadium, represents the next phase in bringing together the broad range of Nielsen data into a single platform to help clients achieve their commercial goals”. 

Glenn Channell, Head of Product Pacific, Nielsen Sports said, “Bringing together media evaluation, advertising expenditure and in-depth consumer behaviour tracking into a single system delivers a comparable benchmark of key performance criteria across 200+ Pacific sports entities. Whilst also segmenting key media landscape and consumer behaviour trends across 30+ industry categories that play a critical role in supporting and activating the Pacific sports landscape.”