Singapore, March 5, 2021 – Nielsen Global Media today announced an exclusive collaboration with OpenSlate in Singapore to offer brand safety measurement for advertisers in Japan alongside Nielsen Digital Ad Ratings reach measurement for digital campaigns. OpenSlate is a leading independent provider of brand safety and suitability content measurement across global digital platforms.
此次合作将使尼尔森数字广告收视率的覆盖范围测量报告与 OpenSlate 的品牌安全活动前定位和活动后分析套件相结合，对符合条件的活动进行分析。尼尔森数字广告收视率是业界领先的货币测量解决方案，它以可与尼尔森电视收视率相媲美的方式，对电脑、移动和联网设备上的数字受众提供全面的次日视图。
OpenSlate 强大的平台通过评级、定位和广告活动智能工具，使数十亿个数据点成为可操作的数据。公司的创新数据科学和独立评级可帮助营销人员评估内容质量、适宜性和主题，并最终就广告投放做出更好的决策。
OpenSlate 测量将包括
- 强大的品牌安全解决方案：活动前定位和活动后分析为品牌提供了透明度和控制力，使其能够大规模地与适合其信息的环境保持一致。
- SlateScore：SlateScore 基于发布者的可预测性、最低安全阈值和参与度等标准对内容质量进行评级。SlateScore 是大规模质量解决方案。
随着全球数字广告支出份额的不断增加，尤其是在程序化广告领域，品牌安全日益受到营销人员的关注。与一流的品牌安全解决方案提供商OpenSlate合作，使尼尔森能够更好地服务于我们的客户。与OpenSlate的合作使尼尔森能够在提供值得信赖的数字测量服务的同时，提供品牌安全洞察。尼尔森媒体新加坡公司执行董事Yee Chong Moon表示："扩展的能力将加强尼尔森现有的独立第三方受众测量解决方案套件，继续为新加坡快速增长的数字生态系统带来益处。
“Brands now are increasingly prioritising transparency around content suitability their advertising appears in to make confident decisions that assess content quality, safety, suitability and subject matter,” said Poppy Hill, OpenSlate’s Managing Director, APAC. “The new alliance with Nielsen Singapore will expand marketers access within SEA to independently measure content ratings along with Nielsen’s trusted audience measurement.”
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About OpenSlate OpenSlate is a global, content-focused measurement and analytics company. The company’s technology and independent ratings system provides insight into the nature and quality of content on the world’s largest digital video platforms. OpenSlate is the only company that can comprehensively measure brand safety, suitability and context for advertisers, and identify the most effective content for their campaigns. OpenSlate is used by every major advertising holding company, as well as the world’s largest advertisers. Learn more at www.openslate.com.
联系方式
尼尔森
温迪-盖特
Wendy.gate.consultant@nielsen.com
+610406716786
