电视观众估计数
2021年1月20日星期三，估计有3380万人收看了乔-拜登就任美国第46任总统的就职典礼。
虽然各电视网的报道有所不同，但有 17 个电视网在东部时间上午 10 点至下午 4 点之间进行了现场直播。
下图显示了这些网络的平均收视总和。值得注意的是，2021 年电视（TV）收视咨询的总数字中包括了户外（OOH）收视和联网电视（CTV）收视。在电视政治活动中，来自 CTV 的贡献率可高达 11%。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
迈克尔-雷塞诺
Michael.Receno@Nielsen.com
萨尔-图齐奥
Sal.Tuzzeo@Nielsen.com
