Lilly Broadcasting LLC 与尼尔森签署多年协议，尼尔森将成为其首选本地电视测量服务提供商

New York – Dec. 16, 2021 – Nielsen (NYSE: NLSN) and Lilly Broadcasting LLC announced that they have reached a multi-year agreement for local TV measurement, including Nielsen Scarborough. Lilly Broadcasting, based in Erie, Penn., is a privately owned American broadcasting company. This agreement is for local TV stations in Erie including WSEE-CBS, WSEE DT2 – CW, WICU-NBC, and WSEE-CBS in Puerto Rico. TV stations in Elmira (Corning), NY, also included in the agreement are WENY-ABC, WENY DT2 – CBS and WENY DT3 – CW. 

In this new agreement, Nielsen’s data will support Lilly’s ability to identify growth opportunities for audiences and revenue in their local markets. Nielsen’s solutions empower innovative broadcasters like Lilly to optimize its news, programming and promotion efforts to serve its communities and exceed advertiser expectations. Nielsen’s best-in-class ability to deliver daily data within three days of airing in markets like Erie and Elmira enables Lilly to compete more effectively regionally and within its individual markets. 

"礼来广播公司首席运营官约翰-克里斯蒂安森（John Christianson）说："我们之所以选择尼尔森作为本地研究的提供商，是因为它能够考虑到整个市场。"这包括日益增长的纯广播家庭。随着尼尔森与业界一起朝着更广泛地接受印象的方向发展，我们认为这是一个积极的发展，因为我们的电台通过尼尔森能够捕捉和报告的众多数字平台进行传播。

In September 2021, Nielsen announced that it will take the lead on an “Impressions First Initiative” to support an industrywide move to impressions-based buying and selling in local markets across the U.S. The move to impressions will occur in conjunction with the integration of broadband-only (BBO) homes into Nielsen’s local measurement metrics in January 2022. The inclusion of BBO homes accelerates the industry’s evolution to impressions-based transacting and enables the monetization of true cross-platform audiences. 

"尼尔森本地电视执行副总裁、董事总经理凯瑟琳-赫科维奇（Catherine Herkovic）表示："礼来公司是我们的重要客户，我们很高兴他们选择我们作为其受众数据和洞察力提供商。"尼尔森地方电视执行副总裁、董事总经理凯瑟琳-赫科维奇（Catherine Herkovic）说，"我们期待着使礼来公司能够向广告商展示其价值，因为礼来公司激励并告知其所服务的社区。