New York, NY – Jan. 27, 2021 – Nielsen (NYSE: NLSN) and American Spirit today announced an agreement under which Nielsen will provide them with Local TV measurement services. This includes a new contract for local TV measurement and Nielsen Ad Intel for American Spirit station WDBD in Jackson, Miss., and a renewal for local TV measurement and Nielsen Ad Intel for WSFX in Wilmington, N.C. In addition, KVHP, Lake Charles, La., and WXTX Columbus Ga., have signed new agreements for Nielsen Ad Intel. Nielsen Ad Intel is the leading provider of competitive advertising intelligence information, tracking ad activity and spending across all local markets.
American Spirit Media, LLC 是一家位于北卡罗来纳州夏洛特市的广播公司，由 Thomas B. Henson 于 2003 年创立，当时名为 Ottumwa Media Holdings，在美国东南部多个城市拥有电视台。
"American Spirit Media集团销售副总裁韦恩-弗里德曼（Wayne Freedman）说："我们很高兴能在尼尔森为我们提供的宝贵见解的基础上，为我们的电台增加这些额外的服务。"增加尼尔森的Ad Intel 将帮助我们获得市场份额，并在向客户展示我们的重要价值时加速我们的持续创新"。
"尼尔森地方电视执行副总裁兼董事总经理凯瑟琳-赫科维奇（Catherine Herkovic）说："我们很高兴能扩大与美国精神媒体公司的合作关系。"我们非常重视与他们的合作关系，并将继续致力于支持他们利用尼尔森的工具和洞察力推动业务取得成功。
尼尔森的投资和创新将继续改变本地电视的测量方式。2021年1月，尼尔森将在47个RPD+市场启用更多的回传路径数据，目前尼尔森正在报告全美数百万家庭的本地电视观众。
从 2021 年 2 月开始，所有 137 个 RPD+ 市场都将受益于每日提供的本地电视收视率，以衡量当天体育、特别节目和突发新闻的影响力。这种加速的收视率提供方式将使媒体买家和卖家有能力展示本地广播电视对当地社区主要受众和消费者的影响力。尼尔森是唯一一家能够直接对付费电视家庭、广播电视家庭以及来自虚拟 MVPD 的线性流进行收视率测量和综合报告的供应商，覆盖所有 208 个 DMA。
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
联系方式
尼尔森
布里吉特-亨纳曼
Brigit.Hennaman@nielsen.com
917-224-8246
尼尔森
道恩-罗文
Dawn.Rowan@nielsen.com
917-226-8022
