Adsquare 和尼尔森将数据合作关系扩展到澳大利亚

Sydney, 26 October, 2021 – Today 尼尔森 (NYSE: NLSN) and Adsquare announced a data partnership in Australia, enabling businesses to leverage premium data to reach hyper-relevant audiences at the right mobile moments, in a privacy-friendly way.  

Nielsen currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumers, making audience segments available for activation across a number of different online marketing channels including display, video, native, and audio. What makes Nielsen’s rich audience data so unique is the breadth and depth of categories, highlights of which include media habits, attitudes, psychographics, lifestyle and purchase intention of Australian audiences sourced through the Nielsen Consumer & Media View survey, as well as an extensive amount of behavioural intent and interest data sourced from Nielsen’s publisher network. 

Adsquare makes Nielsen data actionable through its self-service Audience Management Platform (AMP), a tool that gives advertisers access to multiple data dimensions for more effective planning, targeting, and measurement. Adsquare´s AMP puts advertisers in control and gives them full transparency for audience creation, data buying, and activation – via Adsquare’s pre-bid integrations with global leading DSPs – for more precise campaigns and higher ROI. Adsquare´s data-driven marketing solutions and Nielsen´s data are based on privacy-by-design principles and are fully compliant with privacy legislation and regulations, such as GDPR, a key asset in today´s privacy-first advertising ecosystem. 

By leveraging Adsquare’s granular visit data and top-quality places data combined with Nielsen’s intent and preference data, clients are able to create unique geo-behavioral audience segments, available on Adsquare´s AMP as Place Visits. By attributing past visits to precise 2D polygons of buildings, advertisers can better reach audiences with a specific brand affinity or intent for purchase. For example, auto brands can bolster their media campaigns by targeting SUV intenders who have visited competing car dealerships.  

"广告商希望依靠复杂的数据，简化这些数据的购买和激活流程，以轻松触及高定位的受众并优化他们的支出。Adsquare澳大利亚和新西兰销售总监Jason Podgoetsky表示："向他们提供尼尔森的情报必将彻底改变他们的营销方式。 

"尼尔森商业增长与产品战略执行总监乔纳森-贝茨（Jonathan Betts）表示："这种合作关系为营销人员创造了一个独特的机会，他们希望将优质、独特的消费者数据与基于位置的定位功能相结合，为客户提供最高水平的消费者情报，帮助他们优化广告投资。