Nielsenโs Advanced Video Advertising Solution ๅ Advanced Audience Suite were recently selected as the winner of not one, but three Cynopsis Ad Tech Awards:
- ๆไฝณ่ง้ข่ฅ้/ๅนฟๅๅนณๅฐ
- ๆๅ ทๅๆฐๆง็ๅฏๅฏปๅ
- ๅบ่ฒ็ๆฅๅๅๅๆ
The Nielsen Advanced Audience Suite was also a finalist in the Best Audience-based Buying Platform category.
ๆฐๆฎ้ฉฑๅจ็็บฟๆงๅๅฏๅฏปๅ็ต่งๅนฟๅๆญฃๅคไบไธไธช้่ฆ็่ฝฌๆ็น๏ผ่่ฟไบ่ๅฉๆญฃๆฏๅจ่ฟไธชๆถๅๅๅพ็ใCOVID-19 ๅจๅ จ็็ๆต่กๅ ้ไบ็ต่ง้ขๅ่ฎธๅคๅ ็ด ็ๅๅฑ๏ผ่ฟไบๅ ็ด ็ฐๅจๆญฃๆฑ่ๆไธๆก้ๅพๆดๅ ่ฟ็ต่งๅนฟๅ็้่ทฏใ
้็ๆถ้ด็ๆจ็งป๏ผๅ ่ฟ็็ต่งๅทฒๅๅฑๅฐๅ ๆฌ่็ฝ็ต่ง๏ผCTV๏ผใๆฐๆฎ้ฉฑๅจ็็บฟๆง็ต่งๅๅฏๅฏปๅ็ต่งๅจๅ ็ไธๅ้ขๅใๆฐๆฎ้ฉฑๅจ็็บฟๆง็ต่งๅ ่ฎธๅนฟๅๅ้่ฟ็บฟๆง็ต่งๆๆพๅบไบๅไผ็ๅนฟๅ๏ผๆนๆณๆฏๅจไผ ็ป็ๅบไบๆผ็คบ็ๆจกๅผไธๅปบ็ซ่ดญไนฐๅๅ ถไปๅไผๆฐๆฎใ่ฟไธๅฏๅฏปๅ็ต่ง็ธ่พ ็ธๆ๏ผๅ่ ๆฏๅ็ฎๆ ๅฎถๅบญๆๆพไธชๆงๅ็ต่งๅนฟๅ๏ผ่ไธๆฏๅๆดไธช่็ฎๅไผๆญๆพไธไธชๅนฟๅใ
"ๅฐผๅฐๆฃฎ้ซ็บง่ง้ขๅนฟๅ้จๆป็ป็ๅฏๅฉ-้ฟๅธๅก้ๅฎ๏ผKelly Abcarian๏ผ่กจ็คบ๏ผ"็ต่ง่กไธๆญฃๅจ่ฟ ้ๅๅฑๅนฟๅๅไธๆถ่ดน่ ็่็ณปๆนๅผไปฅๅๆไปฌๅ็ฑ็ไผ่ดจๅ ๅฎน็่ดงๅธๅๆนๅผ๏ผไฝฟๅฏๅฏปๅ็ต่งไปไธไธชไธ้็้ๆฉ่ฝฌๅไธบ2021ๅนด็ๅฟ ๅคๅใๅฐผๅฐๆฃฎ้ซ็บง่ง้ขๅนฟๅ้จๆป็ป็ Kelly Abcarian ่ฏด๏ผ"ไธ็กฎๅฎๆงๆฏไปฅๅพไปปไฝๆถๅ้ฝ่ฆ้ซ๏ผไฝๆไปฌไน้่ฆๆดๅฟซใๆดๆไฟกๅฟๅฐ่กๅจ่ตทๆฅใๆถ่ดน่ ๆ ็ปช็ๆณขๅจใ่ฅ้้ข็ฎ็็ดง็ผฉใ่ฏๆๆ่ตๅๆฅ็็้่ฆ๏ผไปฅๅๆฏไปฅๅพๆดๅค็ๅ ๅฎน้ๆฉ๏ผ้ฝๅคงๅคงๅ ๅฟซไบๅฏน็ตๆดปใๆด่ด่ดฃไปป็็ต่งๅนฟๅ็้ๆฑใ"
็ต่ง่กไธๆญฃๅจ่ฟ ้ๆนๅๅนฟๅๅไธๆถ่ดน่ ็่็ณปๆนๅผไปฅๅๆไปฌๅ็ฑ็ไผ่ดจๅ ๅฎน็่ดงๅธๅๆนๅผ๏ผไฝฟๅฏๅฏปๅ็ต่งไป "ไธ้ "ๅๆ 2021 ๅนด็ "ๅฟ ๅค"ใ
Kelly Abcarian๏ผๅฐผๅฐๆฃฎ้ซ็บง่ง้ขๅนฟๅ้จๆป็ป็
Overall, the big benefit of advanced TV is that it allows advertisers to serve ads on a targeted basis, going beyond broad age and gender proxies to provide data-driven buying and reporting capabilities. The Advanced Audience Suite takes audience-based buying one step further by validating that the targeted advertising is reaching the audiences that matter mostโbe it a first-time car buyer or home improvement enthusiast. It’s paramount for media buyers and sellers to have transparent data points to transact and qualify advertising outcomes with real-time measurement of advanced audiences. As we close out an unprecedented yet enlightening year, Nielsen is taking a big, bold step towards a smarter advertising future.
โIn 2021, we will continue our momentum towards transforming the measurement that underpins the premium video marketplace to keep pace with the many ways people are consuming content, โ says Scott Brown, General Manager, Audience Measurement, Nielsen. โThis win from Cynopsis directly foreshadows what is on the horizonโa total understanding of audiences brought together by advanced TVโs ability to expand on systems of the past, providing the best of both digital and linear TV.โ
Cynopsis ๅนฟๅๆๆฏๅฅๆจๅจ่กจๅฝฐๆฏๆๅชไฝไธๅก็ๆๆฏๆน้ข็ๆไฝณ่ฟๆญฅใไปๆฐๅบ็ๅนฟๅๅๅ็ๅฎๅ จ่งฃๅณๆนๆกๅฐๆ็ฅๅๅฎๆฝๆน้ข็ๅทงๅฆๆๅฐฑ๏ผCynopsisๅฐ็ฎๅ ๆๅ้ฃไบๅจๆฐๅญๅชไฝไพๅบ้พไธญๆๆไฝไธบ็ไบบใๅจ 2020 ๅนด 12 ๆ 1 ๆฅๆๆไบไธพ่ก็็ฐๅบ่ๆๆดปๅจไธญ๏ผ14 ไธช็ฑปๅซ็่ทๅฅ่ ่ทๅพไบๆๅใ
