- 触手可及的全市场赞助商综合数据
- 单一数据工具中值得信赖的尼尔森数据集
- 端到端赞助决策能力
Sydney, Australia: 6 August 2020: Global measurement company, Nielsen, has launched in Australia, SPONSORLAB.
SPONSORLAB 是一个直观的数据系统，可为体育产业提供全面的合作伙伴（赞助）支持。它利用尼尔森现有的强大的个人数据集套件。
Modelling Nielsen’s individual data sets within the lab allows users to control inputs and variables important to the appraisal of sponsorship rights – including property health status, consumer category connections, asset bundling and market level valuations.
尼尔森输入 SPONSORLAB 的产品包括SPORT24、SPORTSLINK、FANLINKS、N-SCORE、SOCIAL CONTENT RATINGS SPORTS 和 RIGHTS VALUATIONS。
SPONSORLAB 将这些现有数据集融入生活，帮助用户轻松评估澳大利亚的体育格局。它使用户能够评估关键赞助属性的表现，并了解赞助权的真实市场价值。
SPONSORLAB 平台分为两个主要阶段：
- Property Selection Scorecard: identifying and benchmarking best fit properties in market, delivering adaptable, indexed market metrics against desired brand objectives
- Market Valuation Toolkit: providing the ability to build asset offerings, predict asset values and apply market relative benchmarks for sponsorship negotiations & decision making
Glenn Channell, Head of Product Pacific, Nielsen Sports said, “SPONSORLAB powers up decision making capabilities for industry practitioners, allowing selection, construction and valuation of sponsorship properties and portfolios. Our data coverage ensures an independent and competitive assessment of the entire landscape for sponsorship trading purposes. SPONSORLAB allows for robust assessment across any event, league, team or venue in the market.”
Scott Gillham, Head of Sport Pacific, Nielsen Sports said, “Nielsen Sports sits on a vast array of existing Nielsen datasets currently used and trusted across our client base. Whilst all serve an individual purpose, “making them talk to one another” has been a key priority for the business. SPONSORLAB delivers against this priority, moving towards a singular, efficient and independent sponsorship decision making tool for clients.”
关于尼尔森
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com
联系方式
尼尔森
萨拉-瓜伊纳齐
sara.guainazzi@nielsen.com
0478409112
