Nielsen Meluncurkan SPONSORLAB Solusi Pengambilan Keputusan Sponsorship End-To-End

• Data sponsorship yang komprehensif dan mencakup seluruh pasar di ujung jari Anda
• Kumpulan data Nielsen tepercaya dalam satu alat data tunggal
• Kemampuan pengambilan keputusan Sponsorship secara menyeluruh

Sydney, Australia: 6 August 2020: Global measurement company, Nielsen, has launched in Australia, SPONSORLAB. 

SPONSORLAB adalah sistem data intuitif yang memberikan dukungan kemitraan (sponsorship) secara menyeluruh kepada industri olahraga. Sistem ini memanfaatkan rangkaian data individu Nielsen yang kuat dari set data individual yang ada. 

Modelling Nielsen’s individual data sets within the lab allows users to control inputs and variables important to the appraisal of sponsorship rights – including property health status, consumer category connections, asset bundling and market level valuations.

Input produk Nielsen ke dalam SPONSORLAB meliputi: SPORT24, SPORTSLINK, FANLINKS, N-SCORE, SOCIAL CONTENT RATINGS SPORTS, dan RIGHTS VALUATIONS. 

SPONSORLAB menghidupkan kumpulan data yang ada untuk membantu pengguna dengan mudah menilai lanskap olahraga Australia. Ini memberdayakan pengguna untuk menilai kinerja properti sponsorship utama, dan memahami nilai pasar sebenarnya dari hak sponsorship. 

Platform SPONSORLAB dibangun dalam dua fase utama:

1. Property Selection Scorecard: identifying and benchmarking best fit properties in market, delivering adaptable, indexed market metrics against desired brand objectives
   
2. Market Valuation Toolkit: providing the ability to build asset offerings, predict asset values and apply market relative benchmarks for sponsorship negotiations & decision making

Glenn Channell, Head of Product Pacific, Nielsen Sports said, “SPONSORLAB powers up decision making capabilities for industry practitioners, allowing selection, construction and valuation of sponsorship properties and portfolios. Our data coverage ensures an independent and competitive assessment of the entire landscape for sponsorship trading purposes. SPONSORLAB allows for robust assessment across any event, league, team or venue in the market.”  

Scott Gillham, Head of Sport Pacific, Nielsen Sports said, “Nielsen Sports sits on a vast array of existing Nielsen datasets currently used and trusted across our client base. Whilst all serve an individual purpose, “making them talk to one another” has been a key priority for the business. SPONSORLAB delivers against this priority, moving towards a singular, efficient and independent sponsorship decision making tool for clients.”