For the past nine years, Nielsen has celebrated Nielsen Global Impact Day (NGID), our annual day of service when our associates come together to volunteer in their communities. NGID is part of our year-round Nielsen Cares volunteering program. This year, NGID was postponed due to COVID-19, but we haven’t let this stop us. There’s an even greater need now to help our communities, as we are in it together fighting this global pandemic.
通过 "同舟共济 "活动，我们鼓励员工在三个特定领域提供虚拟志愿服务：
Helping our neighbors: We’re connecting with neighbors in need—those who live nearby and those we may never have met. Associates can call elderly neighbors or those facing isolation to offer companionship, buy online gift cards to their local businesses, as well as help #WashTheHate with anti-xenophobia and anti-hate speech efforts.
Fighting hunger: Associates are donating money to local food banks and buying groceries for those who can’t get to stores. Nielsen continues to contribute more than $2 million worth of data annually to Feeding America’s Map the Meal Gap to understand food insecurity in the U.S. supporting their network of food banks with research and information to help feed vulnerable people during this pandemic.
Using our skills and expertise: Associates are joining hackathons focused on COVID-19, starting pro bono projects to support nonprofits and agencies with data analytics, and using resources from the Nielsen Foundation’s Discover Data program to teach students virtually about data science.
"全球责任与可持续发展副总裁安德烈娅-贝特尔斯（Andrea Bertels）表示："通过虚拟志愿服务，我们可以建立起尼尔森社区，即使距离遥远，也能在危机时刻为社区做出贡献。全球责任与可持续发展副总裁 Andrea Bertels 表示："凭借我们的数据和洞察力，我们正在做一些尼尔森独有的事情。我们的员工在回馈社会方面所做的工作令我深受鼓舞"。
每年，尼尔森员工最多可以投入 24 小时从事志愿服务。通过 "同舟共济 "计划，世界各地的员工都可以利用这24小时进行志愿服务。自COVID-19危机爆发以来，许多员工都挺身而出，帮助解决出现的各种需求--从为当地一线工人制作口罩，到分析食品储藏室数据，帮助食品银行满足日益增长的需求。
Several Nielsen Data Science associates are working with Can’t Stop Columbus to analyze Ohio food pantry data to better understand food needs and if food is getting to the right places during the pandemic. “I’ve volunteered in food pantries before—packing and distributing food. But applying my analytical skills to this project makes me feel like I’m having a bigger impact and helping more people beyond the pantry,” said Sara Liang, Data Science Associate, Nielsen. “And I love that I can continue volunteering safely from home.”
Through Nielsen Cares, we dedicate at least $10 million in pro bono work, skills-based volunteering and in-kind giving of our data and services each year, in service of social and environmental causes where we can make a unique impact. In 2019, we donated more than $24 million in pro bono value to nonprofits and causes to help accelerate inclusion and shape a smarter market.
